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VisionFirst to Create Birmingham's Next Reality Star with 'Beyond the Big E' Contest

Wednesday, March 19, 2008 General News
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BIRMINGHAM, Ala., March 18 VisionFirst, Birmingham'sleader in total eye care, announced today that they will invite the public toselect one lucky winner to be the star of a reality Webisode series titled"Beyond the Big E" and receive free LASIK surgery.
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The contest is to celebrate the grand opening of VisionFirst's new state-of-the-art LASIK and refractive surgery practice, Lakeshore Laser ofVisionFirst. Located just south of Greensprings Drive on Lakeshore Parkway inHomewood, the facility is equipped with the newest laser from AMO and willoffer the iLASIK customization system. This location will serve as theflagship office for the VisionFirst brand, which has well-establishedpractices in Trussville and Alabaster.
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Sarah J. Hays, MD, one of the top refractive surgeons in the Southeast wasselected to join the VisionFirst team and will serve as the primary physicianat Lakeshore Laser of VisionFirst. "I have preformed more than 20,000refractive surgeries, but it still thrills me to restore a patient's sight,"said Hays. "This contest is a great opportunity to receive this life-changingsurgery for free. I can't wait to see who Birmingham selects!"

"Nominating yourself for free LASIK is easy," said Hays. Contestants willgo to http://www.beyondthebige.com and submit a video-one minute or less inlength-showing why they need the surgery. The videos will be uploaded to theWeb site within 24 hours. Friends, family and the public can then click toview videos and vote for their favorite one time each day.

The top 10 contestants will be announced at Lakeshore Laser ofVisionFirst's grand opening on April 18. Then voting resumes until the grandprizewinner is announced May 1. "That's when the fun really begins," saidHays. "A camera crew will document the winner's LASIK experience-why theperson needs the surgery, how the procedure works, and life with restoredvision-and make it into a Webisode series at http://www.beyondthebige.com .You could be Birmingham's next reality star!"

The first installment of Beyond the Big E is scheduled to air online inMay with encore presentations on demand at the site. A new Webisode will beposted each Thursday throughout the run of the series.

"Come to beyondthebige.com and show Birmingham why you should be ourcity's next star," said Hays. "You might just be the next big thing!"

About VisionFirst

Owned and managed by ophthalmologist Mark Bearman and optometrist MarkMcClintock, VisionFirst (http://www.visionfirst.info) creates a uniquelybalanced partnership in the field of eye care. From LASIK and premiumintraocular lens implants to cataract surgery and a full range of optical andcontact lens solutions, VisionFirst and its doctors provide the full suite ofvision services. The VisionFirst network has well-established neighborhoodoffices in Trussville and Alabaster and will officially debut its brand newlaser surgery center on Lakeshore Parkway in Homewood on April 18, 2008.For information contact: Brittiny Bookout ([email protected]) Holland + Holland Advertising (205) 922-2022 x228

SOURCE VisionFirst
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