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Virgin Mobile USA Launches Limited Edition Pink Flare Handset to Benefit Susan G. Komen for the Cure(R)

Tuesday, January 27, 2009 General News J E 4
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Best Buy is Exclusive Retail Partner



WARREN, N.J., Jan. 26 /PRNewswire-FirstCall/ -- Virgin Mobile USA (NYSE: VM) announced today that it is joining the fight against breast cancer with the launch of the LG Pink Flare limited edition handset, available exclusively at Best Buy stores nationwide.



(Photo: http://www.newscom.com/cgi-bin/prnh/20090126/NY62794 )

(Logo: http://www.newscom.com/cgi-bin/prnh/20070613/VIRGINMOBILE )



Five dollars from the purchase of every Pink Flare handset, each priced at $29.99, will benefit Susan G. Komen for the Cure(R), the world's largest breast cancer organization, funding life-saving breast cancer research and community health programs. Virgin Mobile USA is committing to donate a minimum of $150,000 to Susan G. Komen for the Cure's programs.



"We couldn't be more excited to bring this partnership to our customers by offering such a great way for them to get involved in this important cause," said Joel Silverman, Vice President of Sales, Virgin Mobile USA. "It's our experience that Virgin Mobile USA customers look to actively support causes that they care about and this partnership with Best Buy and LG provides a new, visible opportunity for them to do so."



"Susan G. Komen for the Cure's partnership with Virgin Mobile USA and Best Buy offers consumers a visible and effective way to support our mission to end breast cancer forever," said Katrina McGhee, vice president of marketing at Komen for the Cure. "The electric-pink phone enables consumers to make their support known and encourages them to use their voice in the breast cancer movement."



In 2008, an estimated 180,000 new cases of invasive breast cancer were diagnosed in women and more than 40,000 women died from breast cancer in the United States.



"These numbers are unacceptable," said McGhee. "We have come a long way in the breast cancer movement, but there is still more work to be done. With the help of Best Buy and Virgin Mobile USA, we are moving closer to our vision of a world without breast cancer."



About Virgin Mobile USA

Virgin Mobile USA, Inc., through its operating company Virgin Mobile USA, L.P., offers millions of customers control, flexibility and choice through Virgin Mobile's Plans Without Annual Contracts and postpaid offerings through Helio By Virgin Mobile, with national coverage for both powered by the Sprint PCS network.



Virgin Mobile USA is known for its award-winning customer service, with 90% of its own customers reporting satisfaction. Virgin Mobile USA allows customers to earn free minutes in exchange for viewing advertising content online through the innovative Sugar Mama program. Virgin Mobile USA's full slate of smart, stylish and affordable handsets are available at approximately 40,000 top retailers nationwide and online at http://www.virginmobileusa.com/, with Top-Up cards available at more than 140,000 locations. Helio's advanced devices like the Ocean and unlimited All-in voice plans can be explored at http://www.helio.com/.



About Susan G. Komen for the Cure(R)

Nancy G. Brinker promised her dying sister, Susan G. Komen, she would do everything in her power to end breast cancer forever. In 1982, that promise became Susan G. Komen for the Cure and launched the global breast cancer movement. Today, Komen for the Cure is the world's largest grassroots network of breast cancer survivors and activists fighting to save lives, empower people, ensure quality care for all and energize science to find the cures. Thanks to events like the Komen Race for the Cure(R), we have invested more than $1.3 billion to fulfill our promise, becoming the largest source of nonprofit funds dedicated to the fight against breast cancer in the world. For more information about Susan G. Komen for the Cure, breast health or breast cancer, visit www.komen.org or call 1-877 GO KOMEN.



SOURCE Virgin Mobile USA
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