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Vincenzo Variale Named Chief Operating Officer at Seven Hills Behavioral Institute, Las Vegas

Thursday, August 12, 2010 Mental Health News J E 4
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PEABODY, Mass. - August 12, 2010 - The Seven Hills Behavioral Institute, located in Henderson, Nevada today named Vince Variale as its Chief Operating Officer, effective immediately. Seven Hills Behavioral Institute provides adolescent and adult psychiatric treatment and alcohol and drug addiction treatment.

Mr. Variale brings more than 25 years of financial and administrative experience in the healthcare industry to his position with the Seven Hills facility. Prior to joining Seven Hills, he was CEO, for Iasis Healthcare, North Vista Hospital, Las Vegas, where he drove organic growth, worked collaboratively with physicians and other healthcare professionals and successfully managed accreditation and healthcare surveys. Before being named CEO, he was COO and CFO, respectively, at Iasis and implemented corporate strategies, ensured profitability and managed all financial reporting, information systems and material management functions. Prior to Iasis, Mr. Variale held a variety of CFO positions with healthcare organizations in Nevada and Tennessee. He has also consulted to healthcare providers for operational and financial support in the hospital and corporate environments and began his career as an auditor with a major accounting firm.

"We are delighted that Vince has joined the management team at Seven Hills Behavioral Institute," commented Robert H. Boswell, Senior Vice President of Pioneer Behavioral Health, Seven Hills' parent company. "The caliber of Vince's senior management experience in both acute care and psychiatric hospitals will be extremely beneficial to the operations of our Seven Hills facility. I am confident that his financial and administrative experience will make a significant contribution to Seven Hills and the corporation as a whole."

"I welcome the opportunity to work in the Seven Hills Behavioral Institute environment," said Mr. Variale. "It is an exciting and challenging opportunity as this facility readies itself for CMS certification and I look forward to expanding our position and enhancing our reputation in the industry in which we operate."

About PHC d/b/a Pioneer Behavioral Health

PHC, Inc., d/b/a Pioneer Behavioral Health, is a national healthcare company providing behavioral health services in five states, including substance abuse treatment facilities in Utah and Virginia, and inpatient and outpatient psychiatric facilities in Michigan, Pennsylvania, and Nevada. The Company also offers internet and telephonic-based referral services that includes employee assistance programs and critical incident services. Contracted services with government agencies, national insurance companies, and major transportation and gaming companies cover more than one million individuals. Pioneer helps people gain and maintain physical, spiritual and emotional health through delivering the highest quality, most culturally responsive and compassionate behavioral health care programs and services. For more information, visit www.phc-inc.com.

Statement under the Private Securities Litigation Reform Act of 1995

This press release may include "forward-looking statements" that are subject to risks and uncertainties. Forward-looking statements include information about possible or assumed future results of the operations or the performance of the Company and its future plans and objectives. Various future events or factors may cause the actual results to vary materially from those expressed in any forward-looking statements made in this press release. For a discussion of these factors and risks, see the Company's annual report on Form 10-K for the most recently ended fiscal year.

Contact:

Seven Hills Behavioral Institute

Robert Boswell- 702-739-8722

Sr. Vice President

or

Hayden IR

Brett Maas, 646-536-7331

Managing Partner

E-mail: brett@haydenir.com

/PRNewswire -- Aug. 12/

SOURCE Seven Hills Behavioral Institute
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