PORTLAND, Ore., Jan. 12 Vigilan announced today it hasadded a new direct marketing function to its Marketing Manager software calledMailer. Mailer allows users to create template-based mailers for either postalmail or email in only a matter of minutes. Once a template is created, it canbe saved and modified for on-going or future mailers saving more time andeffort in building consistent marketing communication initiatives withpotential residents.
Mailer allows users to save an unlimited number of templates that can beused for event invitations, thank you notes for recent visits, open housecommunication, newsletters, community announcements and more. Once a templateis created, users can select individuals inside Marketing Manager to receivethe email or postal mail to ensure the right communication goes out to theright contacts including prospects, relatives or referral sources and theirrelevant data with only a few simple steps. In addition, the logic used increating each list can be saved to ensure on-going communication is consistentand relevant to that group.
"Before we created Mailer, customers were battling mail merge functions ofother word processing systems or html email systems external to MarketingManager. These systems are complex with multiple steps to merge the rightinformation," said Doug Fullaway, president and COO of Vigilan. "We havesimplified the process and given them easy access to saved templates for usetime and time again."
Pricing and Availability
Mailer is available now as a free upgrade to existing customers and isincluded in all new purchases of the Marketing Manager.
Vigilan is a leading operational management systems company forindependent living, assisted living and dementia care providers who need aneasier way to improve the quality of care and to profitably manage theirbusiness. Unlike other systems providers, Vigilan offers an adaptive systemthat can accommodate the variety of state regulations and individual facilityrequirements. Core to the company's operational excellence suite of productsis the Administrator that, on average, increases revenue by $150 per residentper month. To learn more visit us online at http://www.vigilan.com.