CARSON CITY, Nev., June 9 The Nevada Division of Insuranceis addressing the health care insurance "scam wave" that has beenever-increasing, by promoting their consumer education awareness through acomprehensive advertising campaign launched statewide this month, whichincludes television spots and website banners.
Between 2001 and 2003 the United States and Nevada experienced a healthinsurance "scam wave." Consumer education was increased and the number ofreported health insurance fraud cases declined. Campaigns in 2004 and 2005addressed this issue; however, these types of cases are on the rise, onceagain.
Due to the ever-increasing health care costs, it has become more evidentthat a new wave of health-care and health insurance scams are occurring,specifically targeting individual consumers and small business ownersthroughout Nevada and nationwide. The new advertising campaign launched todayis titled, "Phone," and simulates serious conversations between everydaypeople/consumers speaking to their family members on the other end of theline, expressing great concern over the news of discovering their loved-one'shealth care insurance did NOT cover expenses or medical procedures that werepreviously guaranteed by their "agent". The second half of these :30 spotsrepresents a call from the health care "agent" expressing no remorse over thefact they mislead their customers, putting them at risk for incurring seriousmedical bills, and in one spot, the fraudulent health care representative isseen driving off into the sunset and "skipping town."
Some health care marketing tactics can be very deceptive and misleading tothose consumers who are unaware of the potential dangers of "heath fraud"caused by dealing with unauthorized agents and companies selling faulty plans,while others are completely legitimate, reminding consumers once again to"Check before writing a check."
The ultimate objective of the 2008 campaign is to educate Nevada consumersand small businesses of the existence of "sham" health insurance policies andproducts that include but are not limited to:
Therefore, the effort continues to drive consumers and small businesses tothe website www.nvinsurancealert.com, as well as, calling #1-888-467-4195 toverify whether their health care provider is an authorized and legitimatesupplier of these products, while providing them with the appropriate benefitsand tools needed in order to thwart possible health care insurance shams.
Three, thirty-second television commercials are airing and visiblethroughout Las Vegas and Reno/Sparks, NV, along with an intensified web-bannerad campaign, saturating both the Reno Gazette Journal and Las Vegas ReviewJournal's individual websites. This creative campaign demonstrates the seriouspotential for consumers to be coerced into deceptive health care policies andjust how easy it is to be misled. The creative was crafted to provide visual,real-life simulations that serve as "warning signs" to all heath careinsurance consumers of both small businesses, as well as, individuals.
The Nevada Division of Insurance's objective is to create awareness ofthese "sham" programs. They are communicating the problem and providing aresource for accurate information on the website and through their callcenter, in order to ensure that Nevada consumers (and beyond) do not fallvictim to such policies and/or products.
To learn more about this growing problem and how to avoid being taunted by"sham" health care insurance policies and products, please visit:www.nvinsurancealert.com or call #1-888-467-4195. This website has recentlybeen upgraded to include the latest news and information, and provideadditional tools and tactics to assist consumers in making informed and smartchoices when it comes to health care and annuity plans.
If you have questions or would like additional information, please c