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Video: Oral-B Stages Helps Parents Preserve Their Children's Beautiful Smiles and Foster Good Oral Health at Every Stage

Wednesday, November 4, 2009 General News J E 4
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NEW YORK, Nov. 2 Oral-B® Stages, dentists' #1 recommended toothbrush brand for children, is providing parents with a unique and easy way to document key 'Smile-Stages' in their children's oral health development through multimedia scrapbooks. Smile-Stages are important milestones in children's lives and oral health development such as their first smile, the loss of their first tooth or their first visit from the tooth fairy. Additionally, a Smile-Stage is a specific time of year when children's oral health is especially important, like Halloween and other candy-focused holidays. As a leader in the oral care category, Oral-B Stages and Scrapblog.com have teamed up to encourage parents to capture all of their children's most memorable Smile-Stage moments by visiting www.oralb.com/smilestages to upload photos and create personalized, multimedia scrapbooks that can be viewed and shared online, or printed and delivered to your home.

To view the Multimedia News Release, go to: http://multivu.prnewswire.com/mnr/oralb/40426/

(Photo: http://www.newscom.com/cgi-bin/prnh/20091102/NY02747 )

As part of the program, parents can choose a theme for their Smile-Stages Scrapblog background, depending on the time of year. There is a theme for all of the candy-eating holidays when oral care is especially important, including Halloween, the winter holidays and Easter, as well as a general, any-time-of-year template. Parents can also find oral care tips on www.oralb.com/smilestages to help them better understand the oral health needs of children at every stage.

"Tooth decay is the most common chronic childhood disease, so it's important to teach children effective tooth brushing habits, especially around the candy-focused holidays, like Halloween and Easter," says dentist and mom, Dr. Jennifer Salzer. "As a parent and dentist, I believe there is something special about a child's smile at every stage. Oral-B Stages is helping to make oral care fun, while also reminding parents that their children's beautiful smiles can be maintained by encouraging proper oral care habits early on in life."

Parents who create an Oral-B Stages Smile-Stages Scrapblog will be entered for a chance to win one of ten free hard copy keepsake books of their personalized scrapbooks.

Oral-B recognizes the specific oral health needs of children at every age through the development of the Oral-B Stages line of products, which is designed to address children's unique needs -- including dentition (formation of their teeth and jaw), dexterity (ability to handle a toothbrush) and development (emotional changes and interest) -- as they grow.

ABOUT ORAL-B

Oral-B is the worldwide leader in the over $5 billion brushing market. Part of the Procter & Gamble Company, the brand includes manual and power toothbrushes for children and adults, oral irrigators and interdental products, such as dental floss. Oral-B manual toothbrushes are used by more dentists than any other brand in the U.S. and many international markets.

ABOUT P&G

Four billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Gain®, Pringles®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Actonel®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun® and Fusion®. The P&G community includes approximately 135,000 employees working in about 80 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

ABOUT SCRAPBLOG, INC.

Scrapblog is the leader in online scrapbooking and offers a free, web-based service for creating and sharing multimedia scrapbooks. Scrapblog's intuitive interface allows users to easily mix their photos, videos, audio, text and thousands of creative elements. Users can share their creations on Scrapblog's online community, through email, or post them on the Web's most popular photo sites and social networks. Users can also turn their creations into high-quality keepsakes, including books and greeting cards. Scrapblog is based in Miami, Florida. To explore and try Scrapblog, please visit www.scrapblog.com.

SOURCE P&G
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