LAKEVILLE-MIDDLEBORO, Mass., May 15 Ocean Spray todayannounces its campaign to energize the country and lift people from America'sother energy crisis. With hectic, busy lifestyles, many Americans areexperiencing an energy shortage. While masters at multi-tasking, most peopleneed an extra boost to keep them on the go. As such, starting this month, thecompany will offer more than half a million free samples nationwide of its newCranergy(TM) Energy Juice Drink -- which reinvigorates the body with naturalenergizers.
The effort will commence with the dynamic Richard Simmons, who will appearat the Cranergy(TM) Fuel Station that is being created in New York City's PennStation on May 15, 2008. New York commuters can stop by to meet the fitnessguru and fuel-up on natural energy at a life-size human filling station. TheCranergy(TM) Fuel Station attendants will pump over 35,000 samples from 7:00a.m. to 6:00 p.m., and Richard will be available to meet visitors and provideinvigorating tips and advice from 12:00 p.m. to 2:00 p.m.
To coincide with the New York event, Ocean Spray is offering onlinecoupons for Cranergy(TM) at www.cranergy.com . Also beginning in May, OceanSpray will provide samples of Cranergy(TM) in select Wal-Mart, Sam's Club,Stop & Shop, Giant Foods and other participating stores across the country.
With the launch of its new Cranergy(TM) Energy Juice Drink, Ocean Spray isdevoted to reenergizing busy Americans with a source of energy they can feelgood about, providing a natural lift with an even-energy feel.
Ocean Spray's(R) Cranergy(TM) is made with real fruit juice and clinicallyshown to improve alertness and make people feel less tired(1). With green teaextract, which is a natural source of caffeine; five B-vitamins, which supporthealthy energy production; and vitamin C, which can help boost immunity,Cranergy(TM) outpaces traditional energy drinks. Cranberries and green teaalso contain antioxidants that help the body fight free radicals.
Available in two flavors -- Cranberry Lift and Raspberry Cranberry Lift --Cranergy(TM) contains only 35 calories per eight-ounce serving. That's 50percent fewer calories than other leading energy drinks, since it is sweetenedwith Splenda(R) Brand Sweetener.
Ocean Spray is an agricultural cooperative owned by more than 600cranberry growers in Massachusetts, Wisconsin, New Jersey, Oregon, Washington,British Columbia, and other parts of Canada as well as more than 50 Floridagrapefruit growers. Ocean Spray was formed over 75 years ago by threecranberry growers from Massachusetts and New Jersey. Florida grapefruitgrowers joined the Cooperative in 1976. Ocean Spray is North America's leadingproducer of canned and bottled juices and juice drinks, and has been thebest-selling brand name in the canned and bottled juice category since 1981.Ocean Spray posted fiscal 2007 earnings of roughly $1.7 billion.
(1) According to research conducted by Provident Clinical Research &
Consulting, Inc.To view the Multimedia News Release, go to:http://www.prnewswire.com/mnr/oceanspray/33008/
SOURCE Ocean Spray