MINNEAPOLIS, July 15 Yoplait(R) today announced the launch of its new Fiber One(TM) 50-calorie yogurt available in four delicious flavors, including Strawberry, Vanilla, Peach and Key Lime Pie. Each creamy cup contains the delicious taste consumers expect from Yoplait with the added benefit of fiber and only 50 calories, making snack time a treat for your taste buds and your waistline. Instead of munching on boring lower-calorie foods, consumers can now snack with zero guilt on Fiber One yogurt, a tasty way to help watch their waistlines and keep calorie counts in check.
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"Fifty-calorie snacks can be hard to come by," said Lisa Lillien, author of Hungry Girl: 200 Under 200 and the hungry-girl.com daily newsletter. "Choosing a snack like Yoplait's new 50-calorie Fiber One yogurt can help curb your midday craving without the guilt."
Most Americans fall far short of getting at least 25 grams of fiber a day as recommended by the Institute of Medicine(1). Each cup of 50-calorie Fiber One yogurt provides an excellent source or 20 percent of the recommended Daily Value of fiber (5 grams); 0 grams of fat; and is a good source of calcium as well as vitamins A and D.
"Yoplait Fiber One yogurt is the only leading national brand of nonfat yogurt with only 50 calories and 5 grams of fiber," said Dawn Edgerton, associate marketing manager for Fiber One yogurt. "Those watching their weight now have a zero guilt snack option that doesn't sacrifice on taste and gives them a creamy, sweet treat."
Fiber One 50-calorie yogurt will feature a 'Hungry Girl Seal of Approval', the first nationally distributed yogurt to receive this endorsement. Hungry Girl is an expert on lower calorie snack options and recommends guilt-free foods on her Web site and in her daily newsletter.
Fiber One yogurt is available nationwide in four-packs of 4-oz. cups at a suggested retail price of $2.79. Visit www.FiberOneYogurt.com for more information about Fiber One yogurt and other Fiber One products. Visit www.Hungry-Girl.com for snacking tips and to sign up for Hungry Girl's daily newsletter.
About General Mills
General Mills, with annual net sales of $13.4 billion, is a leading global manufacturer and marketer of consumer foods products. Based in Minneapolis, Minnesota, General Mills' mission is to innovate to make people's lives healthier, easier, and richer around the world. Its global brand portfolio includes Betty Crocker, Pillsbury, Green Giant, Haagen-Dazs, Nature Valley, Old El Paso and more. It also has more than 100 U.S. consumer brands, more than 30 of which generate annual retail sales in excess of $100 million. General Mills also is a leading supplier of baking and other food products to the food service and commercial baking industries.
1 National Health and Nutrition Examination Survey, 1999-2002
SOURCE Yoplait Fiber One