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Veterinary Pet Insurance Launches National Pet Parent's Day

Tuesday, April 15, 2008 General News J E 4
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BREA, Calif., April 14 Veterinary Pet Insurance (VPI), thenation's oldest and largest provider of pet health insurance, has designatedthe last Sunday in April -- this year, April 27 -- as National Pet Parent'sDay, slating the nation's first official day celebrating pet caregivers. Inthe traditional spirit of a spring season set aside for celebrating parents ofhuman children, National Pet Parent's Day recognizes and honors those wholovingly consider their pets part of their family.

In an effort to facilitate the recognition of pet parents, VPI is offeringelectronic greeting cards dedicated to National Pet Parent's Day on its Website, petinsurance.com, through April 27. VPI's 'e-Cards' will be availablefor Web site visitors to share with the pet parent(s) of their choice --friends, family or even spouses who raise dogs, cats, birds, or exotic pets.Similar to popular online greeting cards, senders will have the ability tochoose a design and attach a personalized message to the electronic greeting.

"Research on the human-animal bond and our own data suggests that manypeople consider themselves pet parents," said Dr. Carol McConnell, vicepresident and chief veterinary medical officer for VPI. "A recent survey bythe American Animal Hospital Association indicates 83 percent of pet ownersconsider themselves their pet's mom or dad. Many of VPI's policyholdersemphatically label their pets as children, and we felt compelled to set asidean annual day to recognize the special bond and commitment made by petowners."

According to the American Veterinary Medical Association, in 2006 nearlyhalf of pet owners, or 49.7 percent, considered their pets family members.Among U.S. pet caregivers, young pet owners without children and older petowners whose children have left home are most likely to consider themselves tobe pet "parents."

Pet parents demonstrate parental behavior by buying presents for theirpets on holidays, designating a seat at the dinner table for their pets, orgiving their pets a role in their wedding or other special occasions. A recentVPI poll of its policyholders and other visitors to its Web site found that 56percent of pet owners sleep in the same bed as their pets, while another petowner survey determined that 23 percent take their pets on family vacations.

"Over the past 26 years, VPI has insured more than a million pets,providing us insight into pet lovers who have literally transitioned theirpets from the backyard to the bedroom," added McConnell. "The majority of ourpolicyholders will go to any length to demonstrate responsible pet ownershipand provide protection for their furry and feathered family members, and thatincludes securing health insurance coverage for them as they would any otherfamily member."

About Veterinary Pet Insurance

Veterinary Pet Insurance Co./DVM Insurance Agency is the nation's oldestand largest pet health insurance company. Providing pet owners with peace ofmind since 1982, the company is committed to being the trusted choice ofAmerica's pet lovers and an advocate of pet health education. VPI PetInsurance plans cover dogs, cats, birds and exotic pets for multiple medicalproblems and conditions relating to accidents, illnesses and injuries.Optional Pet WellCare Protection(SM) for routine care is also available.

Medical plans are available in all 50 states and the District of Columbia.More than 1,600 companies nationwide offer VPI Pet Insurance as an employeebenefit. Policies are underwritten by Veterinary Pet Insurance Company inCalifornia and in all other states by National Casualty Company, an A+15 ratedcompany in Madison, Wisconsin. For more information about VPI Pet Insurance,call 800-USA-PETS (800-872-7387) or visit petinsurance.com.

SOURCE Veterinary Pet Insurance
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