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VetCentric Partners With Hill's Pet Nutrition

Friday, January 15, 2010 Press Release J E 4
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GLEN BURNIE, Md., Jan. 14 VetCentric, Inc., the nation's largest practice-to-home delivery provider of prescription medications and veterinary therapeutic and wellness foods, today announced an affiliation with Hill's Pet Nutrition, Inc. ("Hill's"), a subsidiary of Colgate-Palmolive Company. VetCentric's prescription management service enables Hill's to expand its reach to veterinarians and pet owners by utilizing VetCentric's unique veterinary-supportive home delivery business model.

"We are proud to partner with VetCentric because it enables Hill's® Science Diet® and Hill's® Prescription Diet® pet foods to reach to both veterinarians and consumers directly, faster," said Scott Smith, Hill's Vice President, Customer Development.

Clinics partner with VetCentric for many reasons, including the company's ability to increase patient compliance over 200% on average leading to increased product sales and most importantly, healthier pets. Under the new arrangement, VetCentric partner clinics can now offer pet owners access to the entire Hill's pet food product line, including Hill's Prescription Diet and Hill's Science Diet. Hill's produces high-quality, great-tasting pet foods owners can trust and feed to their canine and feline companions as part of a veterinary health care team recommendation.

"This partnership combines the leadership of Hill's, the clear benchmark in therapeutic foods, and VetCentric, the largest and most successful provider of veterinarian-sponsored, home delivery services in the companion animal industry. Our clinics are eager to offer the Hill's portfolio as part of their home delivery pharmacy and we are very excited to announce that VetCentric will now offer the complete line of Hill's products." said Ted Root, President and CEO of VetCentric.

About VetCentric:

VetCentric, Inc., a privately-held company headquartered in the Baltimore-Washington area, is the only national veterinary-focused pharmacy offering home delivery of FDA and EPA approved pharmaceuticals, compounded medications and therapeutic and wellness foods to pet owners on behalf of veterinary clinics. Its comprehensive suite of services provides clinics with an online store that allows customized product selection and pricing, home delivery and client communication services. VetCentric firmly supports the Veterinarian-Client-Patient relationship in all its business practices, allowing veterinarians to stay at the center of their patients' care while improving service, encouraging compliance and decreasing clinic operating costs.

In the past 10 years, VetCentric has partnered with thousands of veterinary clinics to fill in excess of 2.5 million prescriptions for nearly 500,000 pet owners. Its pharmacy complies with the licensing and inspection requirements of all states in which it does business. For more information, please visit www.vetcentric.com.

About Hill's Pet Nutrition, Inc.:

Hill's Pet Nutrition Inc. manufactures Hill's® Prescription Diet® brand pet foods, therapeutic pet foods available only through veterinarians, and Hill's® Science Diet® brand pet foods sold through veterinarians and finer pet specialty stores. Founded more than 60 years ago with a unique commitment to pet nutrition and well-being, Hill's is committed to its mission to help enrich and lengthen the special relationships between people and their pets. Hill's produces high-quality, great-tasting pet foods owners can trust and give to their canine and feline companions as part of a veterinary health care team recommendation. This ultimately improves patient health and the health of the practice. For more information about Hill's Pet Nutrition Inc., and Hill's Evidence-Based Clinical Nutrition(TM) visit HillsPet.com.

SOURCE VetCentric, Inc.
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