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Vaseline(R) Cocoa Butter Campaign Uncovers Skin's Ability to Speak Volumes

Thursday, May 29, 2008 General News
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ENGLEWOOD CLIFFS, N.J., May 28 Skin is amazing:it covers our body, and reveals our soul. For many, skin is a symbol of pride,for others it's a canvas to tell a story -- and for almost all it represents aheritage to be honored. Skin means something different to almost everyone youask. Vaseline(R) Cocoa Butter traveled the globe asking people "what does yourskin mean to you?" and compiled responses in a short film, Vaseline SkinStories, that finds while continents may divide us, the experience of skinunites us. The film, narrated by Tony Award-nominated actress Sanaa Lathan,premieres at the Essence Music Festival in New Orleans on July 4, 2008.Vaseline Cocoa Butter is giving people a chance to attend the global premiereby asking them to visit http://www.skinvoice.com to enter our sweepstakes andadd to the Vaseline tapestry of skin stories by sharing how they honor theirskin. Winners will also be able to attend the Essence Music Festival, whichfeatures performances by some of the best names in music including Mary J.Blige, Chris Brown, Keyshia Cole and Jill Scott.
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Skin cloaks us, but only begins to cover who we are as individuals. The20-minute Vaseline Skin Stories documentary, set against local, social andcultural backdrops, features personal narratives from across the worldincluding the United States, South America, the United Kingdom and Africa.The inspirational stories touch on the similarities and differences betweenpeople's skin as it relates to their lives, "My skin is magic, my skin isstrength, and my skin is resistance. My ancestors suffered so much, but todayhere I am, like a queen." Such eloquence imparts a poignant yet powerful toneto Vaseline Skin Stories.
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The film is enriched with a special voice over by Sanaa Lathan, as well asa brief introduction where Lathan shares her own personal story of what herskin means to her: "My caramel brown skin represents me but also my historyand those who came before me and will come after. They were all shades andbeautiful. I honor, love and take pride in my skin because of them."

Other notables have joined the conversation by sharing how they honortheir skin including Law and Order alum Jesse L. Martin; actress and singerRaven-Symone; Dreamgirls' and Grammy-Award nominee Anika Noni Rose; AccessHollywood correspondent Shaun Robinson; and television and film star JillMarie Jones. Each examines and shares what their skin means to them athttp://www.skinvoice.com, where people can also view excerpts of the SkinStories documentary.

The journey doesn't end with the documentary. Vaseline invites people tohelp continue the dialogue about skin and make the collection of stories aliving documentary by visiting http://www.skinvoice.com and sharing how theyhonor their skin. When they do, they will be entered for a chance to win oneof five trips for six to the Essence Music Festival July 4-6, 2008 in NewOrleans, where they will attend the premiere of the short film hosted byLathan and experience first-hand the Essence Music Festival -- the largestevent of its kind in the world. It is a special occasion in which families andfriends come together to celebrate the rich cultural African American legacy.The deadline to enter is June 4, 2008. No purchase necessary. Must be a legalU.S. resident age 18 or older. See http://www.skinvoice.com for rules. Voidwhere prohibited.

The Vaseline Cocoa Butter campaign was created in celebration of theproduct line, featuring products that penetrate skin to restore its naturalglow. Let the world know how you honor your skin and become a part of theVaseline Cocoa Butter tapestry.

About Vaseline

Vaseline is manufactured by Unilever (NYSE: UL, UN), one of the world'slargest consumer products companies. With a 135-year heritage as America'smost trusted healthy skin expert and more than 30 years as a leading hand andbody lotion, Vaseline deliv
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