VSP Global(SM) Announces Sponsorship With NBA Rookie of the Year Tyreke Evans
RANCHO CORDOVA, Calif., May 5 VSP Global, the industry leader in the delivery of eyecare and eyewear, announced an exclusive two-year global sponsorship agreement with 2009-2010 NBA Rookie of the Year, Tyreke Evans. VSP will be the exclusive eyecare and eyewear provider for Evans, and Evans will help VSP raise awareness about eye health and other eye-related issues.
"The key reason VSP has decided to partner with Tyreke is that he understands whether you're on or off the basketball court, maintaining healthy vision plays an important part in your everyday life," said Kate Renwick-Espinosa, Chief Marketing Officer, VSP Global. "We believe that working with Tyreke will enable VSP to reach new consumers who may not be as familiar with our message, our brands and our offering."
"Basketball is a game that's all about vision. VSP is dedicated to helping protect eyes and providing the best in eyecare and eyewear," said Tyreke Evans. "I am proud to represent them on and off the court."
Evans plays professional basketball for the Sacramento Kings and was named Rookie of the Year last week. He's the fourth rookie ever to average 20 points, 5 assists and 5 rebounds per game, the only others to accomplish this feat are Oscar Robertson, Michael Jordan and Lebron James.
About the VSP Global
VSP Global(SM) includes VSP Vision Care, the largest not-for-profit vision benefits and services company in the United States with 55 million members; Marchon® Eyewear Inc., one of the world's largest manufacturers, designers and distributors of quality fashion and technologically-advanced eyewear and sunwear; Eyefinity®/Officemate® which offer innovative solutions and the premier management software and technology to improve overall practice management and patient experience; VSP Optics Group, industry leaders in new technologies, production processes, service and logistics.
Since 1997, VSP has provided more than 570,300 low-income, uninsured children with free eyecare. Through relationships including those with the American Diabetes Association and Prevent Blindness America, VSP promotes the importance of annual eye exams for maintaining eye health and overall wellness.
SOURCE VSP Global
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