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LAVAL, QC, Sept. 2 /PRNewswire-FirstCall/ - OVOS Natural Health Inc., a wholly owned subsidiary of BELLUS Health Inc. (NASDAQ: BLUS; TSX: BLU), announces that VIVIMIND(TM), the company's first natural health product, is available starting today on the Internet and progressively at over 2,000 retail points of sale, including major drug, grocery and mass merchandise stores and natural health stores across Canada. It is expected to be available at more than 3,000 points of sale by year-end. Targeted to aging baby boomers, VIVIMIND(TM) protects memory function and is expected to address a largely underserved self-care market by providing a scientific, evidence-based health solution. A branded natural health product manufactured to the highest practice standards, VIVIMIND(TM) is backed by 15 years of significant scientific research, including clinical testing with over 2,000 individuals in 50 U.S. and 17 Canadian medical centres.(1)
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"This is good news for otherwise healthy aging baby boomers who notice that they have started to forget small, everyday things, such as the names of people they have just been introduced to or where they have put their car keys. These are common signs of memory impairment," said Dr. Serge Gauthier, Neurologist, McGill Centre for Studies in Aging, Montreal. "Clinical studies have shown that VIVIMIND(TM) can help protect a region of the brain associated with memory decline during the course of aging."
Believed to be the result of biological and chemical changes, mild memory decline occurs in many adults as part of the normal aging process.(2) For example, memory decline is a common trait of Age Associated Memory Impairment (AAMI) which is highly prevalent across diverse groups of individuals,(3) affecting close to one in three people aged 60 to 78 years old.(2)
"I get many questions about a natural alternative for the protection of memory loss in my practice; most people get very concerned when their memory starts letting them down," said Dr. Ruth Anne Baron, a naturopathic doctor practicing in Toronto. "We should all take measures to keep our brains healthy and VIVIMIND(TM) may play an important role to protect memory function as we get older."
"As people get older they become more concerned about memory glitches or those tip-of-the-tongue frustrations when a name or word is forgotten and I am often asked about alternative, natural ways to protect against memory loss," said Mr. Jean-Yves Dionne, pharmacist and consultant specializing in natural health products. "Science has shown that VIVIMIND(TM) could play an important role in protecting memory function and can be an important natural addition to a healthy lifestyle in helping people take measures to maintain memory function as they age."
The science behind VIVIMIND(TM)
Developed internationally with investments already amounting to several hundreds of millions of dollars, VIVIMIND(TM) is a patented, natural health product based on the naturally occurring ingredient homotaurine, a natural amino acid with unique properties, found in certain seaweed. VIVIMIND(TM) (homotaurine) is proven to have beneficial effects on preserving memory, learning and other cognitive performances:(4)
B-ROLL FOOTAGE AND MEDICAL EXPERTS ARE AVAILABLE- In a clinical study conducted in Canada and the U.S. using brain scans (magnetic resonance imaging), VIVIMIND(TM) provided a statistically significant improvement with 68% less loss of brain volume in the hippocampus (a brain region responsible for learning and memorization) versus the untreated individuals; - Individuals taking VIVIMIND(TM) improved cognitive performance by 33% versus the untreate
