VISSCO Encourages Everyone to Move Beyond Pain by #BeatThePain Campaign "Powers Telugu Tigers at Futsal 2017"

Tuesday, September 26, 2017 General News
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NEW DELHI, September 25, 2017 /PRNewswire/ --

Vissco, a leading manufacturing brand for Orthopedic

and rehabilitation products has tied up with the second season of Premier Futsal'17 powering Hyderabad based Telugu Tigers. The brand also launched its new range of products, Vissco Pro
with its campaign #BeatThePain, in sync with the physical and emotional pain of a sportsman on field. The range is sporty and aids the sportsman in you to overcome pain and reach optimum performance.

This exciting & shorter version of football, Premier Futsal 2017 kicked off on Thursday, 14th September in Mumbai, Bengaluru and Dubai. The team Telugu Tigers, is co-owned by Tollywood actor Rana Dagupatti, who recently unveiled the Vissco branded jersey.

Vissco, standing by its tagline, "Comforting Pain since 1963" launches a 360-degree campaign #BeatThePain, saluting the undying spirit of a sportsman. The campaign brings to light the physical struggle and endurance of a sportsman along with the intense pressure they keep up with in order to perform and achieve victory. It also encourages worldwide fans to stand by and understand the journey of their sportsman who lives each day surpassing his physical pain and performing on the field for his team and country.

With the strenuous life that youngsters live, they are always prone to aches and pain. Vissco understands this pain like no one else. It manufactures and designs Orthopedic and Rehabilitation Aids to comfort pain of the neck, knee, ankle, etc. This campaign is an initiative to bring in focus, the tough and difficult life of sportsmen. The new range of Vissco Pro resonates well with the team Telugu Tigers as both reach out to a younger audience.

Speaking about the brand association Mr. Saumil Gandhi, Director at Vissco Rehabilitation Pvt Ltd said, "We are extremely delighted with this association. It is indeed a good platform to launch our new Vissco Pro range since it's Stylish, Sporty and developed with new age medical textile technology. The products have specialized anti-slip and shock absorption features made for people into high physical activities. The brand campaign #BeatThePain goes well with idea of physical pain and giving solutions to go beyond them."

Commenting on the brand, Supporting Director, Maulin Gandhi, Vissco, said, "Our goal with the new campaign is to unite people and sportsmen under one outlook that will help everyone to see the physical & emotional struggle on & off field. Vissco Pro products enables you to go beyond your pains and take life with stride. Our strong brand equity will help increase relation, recognition and application of Vissco Pro products through the campaign in everyday life."

Priyanka Chugh, Creative Director, Gypsy Moth said, "Since when did pain take priority over everything? This inspirational video puts ahead spirit of the game over the suffering or the pain. While saluting every sportsman's 'never to give up attitude', it subtly motivates people to do the same. Vissco's #BeatThePain campaign is an answer to every person out there who thinks the pain cannot be overcome, well we just made it possible."

The brand has also launched a digital video on YouTube. This inspirational voice over led film will feature the team Telugu Tigers while capturing the true essence of the game football and the journey of these hardworking sportsmen. The film captures Deco, A former UEFA Champions League winner with FC Barcelona and FC Porto a marquee player of Telugu Tigers encouraging #BeatThePain. The video will help transform the way youngsters look at players and the game, it will showcase them in an altogether new light. The spirit of the film remains motivating, captivating and enduring.  

About Vissco:

Comforting pain since 1963. True to its mission, Vissco today offers one of the largest range of trusted orthopedic appliances, fracture aids and mobility solutions, both nationally and internationally. Our product portfolio addresses the entire continuum of patient care during rehabilitation. We help to prevent ergonomic injuries (office/car supports), provide support and relief from the pain of injuries, as well as offer products that enable mobility post?initial recovery. Today, the company provides solutions for musculoskeletal health, vascular health and pain management. Vissco offers aids for various indications including those surrounding the neck (cervical), abdominal, back (lumbar), wrist, elbow, calf, knee, ankle and eyes. So,whether it is acute, short?term, degenerative, chronic, regular or sports?related, we have standard and diverse pain management solutions, all under one roof. Vissco's Product

Innovation and Development Cell is constantly upgrading its products with cutting edge manufacturing and design technology to improve user comfort and mobility. At Vissco, we dream of a society where the physically challenged can experience the joy and freedom of being independent and get the dignity and respect they rightfully deserve. Our continuous research and development ensure that we consistently improve our products and update them with better features, aesthetics and increased comfort for our users to experience less pain and more mobility. Over the past 50+ years, we have successfully provided pain?relief to countless backs, necks, ankles, wrists and elbows. Millions of consumers across the globe have used Vissco products and passed on the message of empowerment.

Our products are used, trusted and recommended by orthopedic specialists, spine surgeons, primary care physicians, pain management specialists, general practitioners, physical therapists, podiatrists, chiropractors, and other healthcare professionals. We are happy to introduce an enhanced and upgraded product range for our valuable customers.



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