PHILADELPHIA, Nov. 14, 2016 /PRNewswire/ -- Argolife SAS, a subsidiary of viihealth, Inc., a next-generation digital customer engagement solutions provider for the Life Science industry, announces commercial release of MCM Builder™, its cloud-based SaaS solution to quickly and cost-effectively build and update multi-channel digital content.Currently, over 90% of pharma reps worldwide are equipped with an iPad, but few use them regularly in professional detailing. In an increasingly complex digital environment, the question for many bio-pharma marketers is "How can I optimize targeted digital content for the field and all other channels to drive better customer engagement and business results?"By using the state of the art MCM Builder™, bio-pharma has demonstrated a multi-fold increase in field sales-force utilization of iPads; and over 50% reduction in time, agency hours and costs to develop and localize content for healthcare professionals ("HCPs").MCM Builder™ works seamlessly with Veeva iRep and other CLM ecosystems, enabling Life Science companies to easily improve and streamline digital content updates "on the fly" -- without the need for cumbersome, costly manual programming. viihealth, through Argolife, is the only Veeva partner with the highest Veeva Level IV certification and a global cloud-based content authoring solution. The new MCM Builder™ offers multiple exciting capabilities, including the following:
PRLog ID: www.prlog.org/12601278
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- Create, edit & export presentations in Veeva native formats (both deep and wide content)
- Manage references and dynamic call flows
- Add dynamic surveys and branching logic within digital presentations
- Full analytic and KPI tracking, versioning and user access control
- Easily duplicate and share materials with affiliates or other groups within the organization
- Create and visualize multi-channel campaigns
- Enable affiliates to easily adapt and localize global and regional campaigns effortlessly
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PRLog ID: www.prlog.org/12601278
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SOURCE viihealth, Inc.