VIDEO from Medialink and P&G: Emeril Lagasse Kicks Off the Crest Whitening Expressions 'What's Your Catch Phrase?' Contest

Saturday, September 27, 2008 General News
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NEW YORK, Sept. 26 To celebrate in the name of greatflavors, Crest Whitening Expressions is hosting the "What's Your CatchPhrase?" contest in search of the new catch phrase that best captures theessence of the flavor experience in Crest Whitening Expressions. Available inWintergreen Ice, Extreme Herbal Mint, Cinnamon Rush and Vanilla Mint, CrestWhitening Expressions combines great flavors with a bold blast of freshnesswhile brushing.

(See video from P&G at: http://media.medialink.com/WebNR.aspx?story=35753)

From Sept. 15, 2008 through Oct. 17, 2008, consumers 18 years of age orolder can enter the contest by posting a video of their catch phrase online atcrest.com/whatsyourcatchphrase . Submissions must be thirty seconds or lessand capture the essence of Crest Whitening Expressions in ten words or less.

On Oct. 24, 2008 up to five finalists will be chosen, and America can voteto determine the winner. The winner will be announced during the week of Nov.10, 2008 and the winning catch phrase will appear in an upcoming CrestWhitening Expressions TV commercial. In addition, the winner will be invitedfor an all-expense paid trip to New York for a behind-the-scenes visit to theproduction of the commercial and receive $5,000!

Registered journalists can access video, audio, text, graphics and photosfor free and unrestricted use at http://www.mediaseed.tv .

09NY08-0017

SOURCE Medialink and P&G


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