NEW YORK, Dec. 28 Some describe New Year's as the "worldchampionship" of weight loss, as adults are bombarded with weight-loss claimsand promises. For millions of well-intentioned dieters, the chaos can resultin confusion, frustration and, ultimately, disappointment.
According to a new survey of 2,058 adults, conducted in late November byHarris Interactive(R) on behalf of GlaxoSmithKline Consumer Healthcare(NYSE: GSK), 52 percent of Americans say they plan to make a serious attemptto lose weight in 2008. But as January approaches and the drumbeat of quickand easy weight-loss promises grows louder, these individuals can becomeincreasingly confused about what to believe.
To help overweight adults distinguish fact from fiction at this pivotaltime of year, alli(R) is providing free access to thousands of hours worth ofweight-loss advice from healthcare professionals. From January 4 - 7, 2008,alli will sponsor "Make This Year Different," a weight-loss event designed toease some of the barriers to seeking expert advice on weight-loss issues andto help overweight adults benefit from the counsel of healthcareprofessionals. This guidance may help to make this year different for anyonewho has tried ineffective weight-loss strategies in the past, or who is simplyconfused by the influx of weight-loss claims at this time of year.
People 18+ can call 866-551-DIFFERENT between the hours of 10 a.m. and 6p.m. EST to speak live with a dietitian or pharmacist, or to hear pre-recordeddiet, nutrition, behavioral and exercise tips. The recorded information isalso available before and after help-line hours, and will remain accessiblethrough January 31, 2008.
Individuals can also visit www.MakeThisYearDifferent.com between the hoursof 10 a.m. and 6 p.m. EST for live online chats with dietitians orpharmacists, in private or group chat room discussions. The Web site will alsofeature diet and exercise videos and answers to common questions about thealli weight-loss program.
Registered journalists can access video, audio, text, graphics and photosfor free and unrestricted use at http://www.mediaseed.tv.
12NY07-0129(See video from GlaxoSmithKline at:http://link.brightcove.com/services/player/bcpid1344599915)
SOURCE Medialink and GlaxoSmithKline