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VIDEO from LISTERINE® WHITENING® and Synaptic Digital: Celebrity Kristin Chenoweth Lends Her Voice to New LISTERINE® WHITENING® Campaign

Monday, May 16, 2011 General News J E 4
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Captivating 'Your Mouth Has Something To Say™' Video Encourages Americans To Redefine Their Smiles While Giving Back to National Charity

MORRIS PLAINS, N.J., May 16, 2011 /PRNewswire/ -- Emmy and Tony award winning actress and singer Kristin Chenoweth, known for her gorgeous grin and bubbly voice, has teamed up with the makers of LISTERINE® WHITENING® to give Americans something to smile about through an inventive campaign and video titled Your Mouth Has Something to Say™.  The energetic, short animated video, available online at www.listerine.com/yourmouth, showcases the powerful impact that smiles can have on people's lives and aims to remind people that when you take good care of your smile, your smile will take good care of you.  As part of this campaign, the makers of LISTERINE® WHITENING® are contributing $100,000 to America's Toothfairy®, a national nonprofit organization dedicated to improving children's oral health, and will give an additional $1 up to $5,000 each time someone views the new video.*

See video from LISTERINE® WHITENING® at: http://inr.synapticdigital.com/listerine/yourmouth/

"I truly believe that keeping your smile looking white and beautiful is essential.  It makes you feel so confident and of course, people notice when it looks good, too," says Chenoweth, who lent her unmistakable voice to trailers promoting the video.  "I'm very excited to be working with the makers of LISTERINE® and America's Toothfairy® to celebrate our smiles and help children get the healthy smiles they deserve."

Through dynamic animation that features surprising statistics and relatable anecdotes, the Your Mouth Has Something To Say™ video highlights the power of a smile and the positive impact it can have on confidence, happiness and even the immune system.  The campaign stems from findings in a recent survey from the makers of LISTERINE® WHITENING® which found that nearly half of Americans surveyed don't think their smiles are beautiful and 43 percent don't smile in photos because of stained teeth.  The video is designed to inspire change by painting a picture of the positive effects that something as simple as rinsing with a whitening mouthwash, such as LISTERINE® WHITENING® Plus Restoring, can have.  

The survey also reveals that many Americans believe in the power of a smile.  According to survey results, a vast majority of Americans believe that a healthy, white smile has the power to positively affect social connections and improve moods, while also associating healthy smiles with confidence (70 percent) and approachability (56 percent).

To learn more, and to view and share the video and spread smiles to your friends on Twitter and Facebook, please visit www.listerine.com/yourmouth.

* Viewing the video will not trigger a donation in the following states: Maine, Massachusetts, South Carolina and Alabama.

Kristin Chenoweth is a paid spokesperson to Johnson & Johnson Healthcare Products Division of McNEIL-PPC, Inc.

About LISTERINE® WHITENING®

The makers of LISTERINE® WHITENING® continue to provide quick and easy ways to whiten teeth and promote oral health with LISTERINE® TOTAL CARE PLUS WHITENING Anticavity Mouthwash. The unique formula offers all the important benefits of LISTERINE® TOTAL CARE plus the added bonus of visibly whitening teeth to help your mouth look as good as it feels.  The most complete mouthwash among OTC mouthwashes, helps prevent cavities, restore enamel, strengthen teeth and clean the whole mouth all while noticeably whitening teeth.  And, because it's from the makers of LISTERINE® Antiseptic, it kills the germs that cause bad breath.

Simply swish after brushing for 60 seconds twice a day to achieve a noticeably whiter smile while restoring enamel, strengthening teeth and helping prevent tooth decay.  

LISTERINE® TOTAL CARE PLUS WHITENING joins a portfolio that includes LISTERINE® WHITENING® VIBRANT WHITE® Rinse, LISTERINE® WHITENING® PLUS RESTORING FLUORIDE RINSE, LISTERINE® WHITENING® Quick Dissolving Strips, LISTERINE® WHITENING® Pen, and LISTERINE® WHITENING® Pre-Brush Rinse, the No. 1 selling whitening rinse.*

America's Toothfairy®

LISTERINE® is a proud partner of America's Toothfairy®, a national nonprofit organization dedicated to raising awareness of America's #1 chronic childhood illness: pediatric dental disease and ensuring all children can receive the comprehensive oral healthcare they deserve.  By supporting a growing Affiliate network of nonprofit university and community-based dental clinics, health centers and mobile programs with funding, product donations, and educational resources, America's Toothfairy® has already touched the lives of over 1 million underserved children!

Pediatric dental disease is not only treatable and curable; it is easily preventable with proper oral health care and educational tools.  America's Toothfairy® Affiliates are committed to providing the very best education, prevention and treatment programs for at-risk children nationwide...because every child deserves a healthy smile®.  Learn more at www.AmericasToothfairy.org today!  

Johnson & Johnson Healthcare Products Division of McNEIL-PPC, Inc. 

Johnson & Johnson Healthcare Products Division of McNEIL-PPC, Inc. is a leader in the consumer oral health and whitening market with LISTERINE® Antiseptic Mouthwash, LISTERINE® TOTAL CARE Anticavity Mouthwash, LISTERINE® WHITENING® Quick Dissolving Strips, LISTERINE® WHITENING® Pre-Brush Rinse, LISTERINE® WHITENING® VIBRANT WHITE® Pre-Brush Rinse, LISTERINE® WHITENING® Pen, LISTERINE® SMART RINSE®, LISTERINE® AGENT COOL BLUE®, REACH® toothbrushes, REACH® floss, and REMBRANDT® tooth whitening products.

(This press release contains "forward-looking statements" as defined in the Private Securities Litigation Reform Act of 1995.  These statements are based on current expectations of future events.  If underlying assumptions prove inaccurate or unknown risks or uncertainties materialize, actual results could vary materially from the expectations and projections of Johnson & Johnson.  Risks and uncertainties include, but are not limited to, general industry conditions and competition; economic factors, such as interest rate and currency exchange rate fluctuations; technological advances and patents attained by competitors; challenges inherent in new product development, including obtaining regulatory approvals; domestic and foreign health care reforms and governmental laws and regulations; trends toward health care cost containment; and increased scrutiny of the healthcare industry by government agencies.  A further list and description of these risks, uncertainties and other factors can be found in Exhibit 99 of Johnson & Johnson's Annual Report on Form 10-K for the fiscal year ended January 2, 2011.  Copies of this Form 10-K, as well as subsequent filings, are available online at www.sec.gov, www.jnj.com or on request from Johnson & Johnson.  Neither Johnson & Johnson Healthcare Products Division of McNEIL-PPC, Inc. nor Johnson & Johnson undertake to update any forward-looking statements as a result of new information or future events or developments.)

Contact:Kerry RobinsonGolinHarris(312) 729-4141KRobinson@golinharris.com

Teresa PanasJohnson & JohnsonHealthcare ProductsDivision of McNEIL-PPC, Inc.(908) 904-3198TPanas@its.jnj.com

Registered journalists can access video, audio, text, graphics and photos at http://www.thenewsmarket.com.

06CH11-1278

SOURCE Synaptic Digital; LISTERINE® WHITENING®

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