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'Urban Fresh, by Jewel' to Open in Chicago's Lincoln Park Area

Wednesday, July 16, 2008 General News
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MELROSE PARK, Ill., July 15 Jewel-Osco, a leading Midwestfood and drug retailer, announced today that it will open a 16,000 square footstore at 1910 N. Clybourn Avenue in Chicago's Lincoln Park community.
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The innovative store, named "Urban Fresh, by Jewel," is scheduled to openthis fall and is designed as a specialty grocery store catering to the uniqueshopping needs of busy, on-the-go professionals and time-sensitive commuters.One of the store's key offerings will be a variety of ready-to-go mealsolutions, ranging from gourmet sandwiches to dinner entrees. The store willcarry produce and organic offerings, as well as a selection of fresh meats andseafood.
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"The smaller-format store is an exciting complement to our larger, moretraditional grocery stores," said Keith Nielsen, president of Jewel-Osco. "Wehope to learn as much as possible from the effort, paying close attention tocustomer feedback, so we can deliver the best experience for our shoppers."

The construction and design of the new Urban Fresh store is beingapplauded by Chicago Alderman Scott Waguespack (32nd) who said the store wouldbe beneficial to area residents.

"The store will be a welcomed addition to the community," said AldermanWaguespack. "Everyone is pressed for time these days and the store will makelife a little easier for our residents."

Jewel-Osco, which operates 32 stores in Chicago, is the second-largestprivate employer in Illinois, with more than 36,000 employees.

Jewel-Osco, a SUPERVALU company, operates 183 stores in Illinois, Iowa andIndiana. With a market-leading position in Chicago, Jewel-Osco stores offerconsumers the convenience of combined grocery and pharmacy retail, in additionto services such as fuel centers at select locations. Originally establishedin 1899, the company and its associates remain committed to the communitiesthey serve, contributing more than $4 million each year to a variety of localcharitable causes. For more information about Jewel-Osco, please visithttp://www.jewelosco.com or http://www.oscopharmacy.com.

About SUPERVALU INC

SUPERVALU INC. is one of the largest companies in the United Statesgrocery channel with estimated annual sales of $44 billion. SUPERVALU holdsleading market share positions across the U.S. with its approximately 2,475retail grocery locations. Through SUPERVALU's nationwide supply chain network,the company provides distribution and related logistics support services tomore than 5,000 grocery endpoints across the country. SUPERVALU currently hasapproximately 192,000 employees. For more information about SUPERVALU visithttp://www.supervalu.com.

SOURCE Jewel-Osco
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