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UniCare Celebrates Local Moms-to-Be by Hosting Community Baby Shower

Friday, June 27, 2008 General News J E 4
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CHARLESTON, W.Va., June 26 Learning. Sharing. And a littlefun. All three will take place today as UniCare Health Plan of West Virginia,Inc. (UniCare) hosts its first ever community-wide baby shower. The babyshower is being held at UniCare's Community Resource Center (CRC) in downtownCharleston and is open to all expecting mothers in the area.

UniCare developed the idea as part of its latest campaign, "Educate andInnovate in '08." In addition to traditional baby shower games, mothers-to-bewill be treated to valuable educational information ranging from topics likecar-seat safety to immunization and well-baby visits.

"We know that moms-to-be have many questions about their pregnancies, andhow they take care of themselves during their pregnancies plays an importantrole to help ensure they have healthy babies," said Mitch Collins, regionaldirector for UniCare. "We want to make local moms feel special today, but wealso want to make sure they leave with plenty of information they can use whentheir babies arrive."

One lucky participant will receive the grand prize of a new crib andmattress, donated by a local retailer.

Educational presentations will be given by a variety of community-basedorganizations, including the Charleston Police Department, The GabrielProject, Health Check, Thomas Memorial Hospital and Upper Kanawha ValleyStarting Points.

The event is also an opportunity for attending UniCare members to becomemore familiar with their local CRC. Part of a unique community-based modeldesigned and developed by UniCare, the CRC delivers individualized health carecoordination to its members and their communities.

Centers are staffed by dedicated teams offering local residents andproviders a facility that can design health programs and services to addressspecific community needs, such as disease-management programs for asthma ordiabetes.

"The CRC model provides so many benefits to our members and really allowsUniCare to connect within an individual community," said Collins. "We hopethis event and others in the future will bring more awareness to the CRC andall of the great things happening here."

The UniCare baby shower begins at 11 a.m. and is scheduled to last until 2p.m. UniCare's CRC is located at 1207 Quarrier Street in downtown Charleston.

WellPoint, Inc., the parent company of UniCare, serves more than twomillion Medicaid managed care members in 14 states.

About UniCare

UniCare Health Plan of West Virginia, Inc. is an operating subsidiary ofWellPoint, Inc. For more information, visit UniCare at www.unicare.com(R) Registered mark of WellPoint, Inc.

SOURCE UniCare Health Plan of West Virginia, Inc.
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