Under Armour Announces Search for Breast Cancer Survivors to Become the New Face of "Power in Pink" Campaign
Under Armour will select three stories of undeniable courage to become thenew faces of the "Power in Pink" campaign and star in national magazine andonline advertisements and in-store visuals. Stories will be accepted throughApril 30, 2008.
In 2003, Under Armour created the "Power in Pink" campaign to help educatefemale athletes about the benefits of physical activity in helping to overcomebreast cancer and lead a healthy lifestyle. During the months of Septemberand October, while supplies last, consumers will be able to purchaseexclusive, ribbon-imprinted styles at http://www.uawomen.com/powerinpink andretail locations nationwide including Dick's Sporting Goods, The SportsAuthority, Modell's and Nordstrom. Visitors to the site will be able to readthe stories of the three survivors and learn about their resolve to overcomebreast cancer. In addition, the site will feature links to key educationalresources.
"Across this country, women from all walks of life are fighting the battleagainst breast cancer and we're honored to share their stories of inspirationand hope," said Steve Battista, Senior Vice President, Brand, Under Armour."The Undeniable Survivor Search provides the opportunity for us to join ourconsumers and help spread the vital message about the significance ofincorporating physical activity to live a healthy life."
The "Power in Pink" line includes a variety of technical tops, bottoms andaccessories all bearing the iconic pink breast cancer awareness ribbon. UnderArmour has created custom pink versions of several women's and youth girlitems, all of which feature the company's signature moisture-wickingfabrication and superior Moisture Transport System to keep athletes cool,light and dry during the course of a game, practice or workout. For the firsttime, the "Power in Pink" line will include an exclusive selection oftechnical golf apparel.
Under Armour will donate a percentage of the proceeds from every "Power inPink" item purchased in-store or online to a number of organizations dedicatedto the fight against breast cancer. Since its inception five years ago, UnderArmour's donation amount has more than doubled each year through the continuedgrowth in popularity of the "Power in Pink" apparel and accessories.
About Under Armour, Inc.
Under Armour(R) (NYSE: UA) is a leading developer, marketer, anddistributor of branded performance apparel, footwear, and accessories. Thebrand's moisture-wicking synthetic fabrications are engineered in manydifferent designs and styles for wear in nearly every climate to provide aperformance alternative to traditional natural fiber products. The Company'sproducts are sold worldwide and worn by athletes at all levels, from youth toprofessional, on playing fields around the globe. The Under Armour globalheadquarters is in Baltimore, Maryland, with European headquarters inAmsterdam's Olympic Stadium, and additional offices in Denver, Hong Kong,Toronto, and Guangzhou, China. For further information, please visit theCompany's website at http://www.underarmour.com.
SOURCE Under Armour, Inc.
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