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According to recent U.S. Census population statistics in 2006, Hispanicsrepresent more than 20 percent of the population in Florida, and this growthrate is expanding rapidly. Unfortunately, this large population is alsolikely to be without healthcare coverage. Currently, the National Council ofLa Raza estimates that 33 percent of Latinos are without health insurance, andexperts think this trend will continue to rise as the Hispanic populationincreases.
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"Many traditional healthcare plans do not address the specific needs ofthe Hispanic market," said Cutler. "A family-oriented culture, Hispanics wantsgood, affordable healthcare coverage. In evaluating the needs of thisthriving population, USHEALTH identified a variety of health care plans withvalue-priced coverage that are ideally suited for the Hispanic market. Tobuild awareness of these products, USHEALTH has created a targeted marketingcampaign to help inform Hispanic consumers about the range of health insuranceplans that are especially tailored for them."
"We recognize that a huge segment of the Hispanic market in Florida iscomprised of small business owners and self-employed businessmen and women whohave a long term need for affordable health coverage," Cutler noted. "Assuch, they need a health plan that assures them of affordable coverage, notjust for a few months, but for several years. Our fixed rate coverage ideallyserves this unique need by allowing our customers to lock in a fixed rate forup to four years."
The plans offer an array of full major medical coverages with variousco-insurance and deductible options and include a unique physician co-payproduct, as well as, first dollar accident and critical illness coverages.The Company has also established a bilingual call center to service theirHispanic customers.
USHEALTH Group, Inc. is an insurance holding company primarily focused onindividual health insurance for self-employed individuals and small businessowners offered by certain of its insurance subsidiaries. These insuranceproducts are primarily distributed through career agent organizations that arewholly owned subsidiaries. The Company's goal is to combine the talents ofits employees and agents to market competitive and profitable insuranceproducts and provide superior customer service in every aspect of operations.(http://www.ushealthgroup.com)
SOURCE USHEALTH Group, Inc.
