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USA TODAY Continues 'Spirit of the USA' Charity Program as Part of Newspaper's 25th Anniversary Celebration

Friday, September 7, 2007 General News J E 4
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MCLEAN, Va., Sept. 7 As part of USA TODAY's25th anniversary celebration, USA TODAY continues its "Spirit of the USA" 25-week charity program that highlights a different charity each week for 25weeks.

The program began on March 30th and will continue every Friday throughSeptember 14th as USA TODAY thanks America for its support over the past 25years by saluting the nation's generosity. USA TODAY has selected 25charities and will celebrate the work of one charity per week for 25 weeks,both in print and online via a signature USA TODAY Snapshot as well as on aspecial 25th anniversary web site on http://www.USATODAY.com.

The National Multiple Sclerosis Society addresses the challenges of eachperson affected by MS by funding cutting-edge research, driving change throughadvocacy, facilitating professional education, collaborating with MSorganizations around the world and providing programs and services designed tohelp people with multiple sclerosis and their families move their livesforward. The National Multiple Sclerosis Society are people who want to dosomething about MS now, and are dedicated to achieving a world free of MS.

"The members of the National Multiple Sclerosis Society and the more thanone million people we serve each year are honored to be included in USATODAY's 25th anniversary celebration," said Joyce Nelson, president and CEO ofthe National Multiple Sclerosis Society. "Our partnership will make greatstrides in building awareness about MS and in encouraging readers to become apart of the MS movement to end the disease. We thank USA TODAY for theircommitment to the community and for joining the MS movement."

Readers are encouraged to learn more about the National Multiple SclerosisSociety by viewing the Snapshot on today's front page of USA TODAY and onhttp://www.USATODAY.com as well as by visitinghttp://www.NationalMSSociety.org.

The final charity scheduled to appear as part of the "Spirit of the USA"program is American Red Cross. Big Brothers Big Sisters, Thanks USA, Earth DayNetwork, NARSAD: The Mental Health Research Association, American DiabetesAssociation, Hispanic College Fund, National Center for Missing & ExploitedChildren, Disabled American Veterans, the Arbor Day Foundation, America'sSecond Harvest, MusiCares, The Nature Conservancy, The Humane Society of theUnited States Ronald McDonald House Charities, Hole in the Wall Camps, FirstBook, Gilda's Club Worldwide, Special Olympics, VH1 Save The Music Foundation,Susan G. Komen for the Cure, Habitat for Humanity International, DucksUnlimited and Goodwill Industries International were previously highlighted.

"USA TODAY wanted to find a way to give back to the nation during our 25thanniversary celebration by celebrating causes that are closest to the heartsof Americans. We selected charities that represented a broad range ofinterests including environment, health, animals, arts, education, humanservices, and public benefits. We hope our readers will join us in salutingthese charities," said Susan Lavington, senior vice president of marketing,USA TODAY.

USA TODAY, the nation's top-selling newspaper, will be celebrating its25th anniversary on September 15th, 2007. It is published via satellite at 36locations in the USA and at four sites abroad. With a total average dailycirculation of 2.3 million, USA TODAY is available worldwide. USA TODAY ispublished by Gannett Co., Inc. (NYSE: GCI). The USA TODAY brand also includes:USATODAY.com, an award-winning news and information Web site that is updated24 hours per day; USA TODAY Sports Weekly, a magazine for enthusiasts ofcollege and professional football and baseball; USA TODAY Mobile, offering up-to-the minute news and information on a variety of mobile platforms anddevices; and USA TODAY LIVE, the television arm of the USA TODAY brand thatbrings the spirit and quality of the newspaper to television
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