U.S. Surgeon General Launches New Effort to Address Childhood Obesity

Wednesday, April 23, 2008 General News J E 4
WASHINGTON, April 22 Rear Admiral Steven K.Galson, M.D., MPH, Acting Surgeon General, U.S. Department of Health and HumanServices (DHHS), will launch a new phase of the Spot the Block campaign toaddress the epidemic of childhood obesity in the United States via healthydietary management.

The Surgeon General's office has teamed up with the U.S. Food and DrugAdministration (FDA) and Time Warner's Cartoon Network on Spot the Block-aneducational outreach campaign to encourage tweens, ages 9 to 13, to use("Spot") the Nutrition Facts Label (the "Block") when comparing foods. Spotthe Block also helps parents help their tweens use the Nutrition Facts Label,and gives parents idea-starters for reinforcing the campaign's messages in thehome and at other food-related opportunities. The Spot the Block program,along with the Surgeon General's "Healthy Youth for a Healthy Future"initiative, reflects DHHS' commitment to helping Americans live longer,better, healthier lives by reducing obesity, poor nutrition, and inactivity.Date: April 29, 2008 Time: 10 a.m. - 11 a.m. Location: National Press Club 529 14th Street N.W. 13th Floor Peter Zenger Room Washington, D.C. 20045 Who: Rear Admiral Steven K. Galson, M.D., MPH Acting Surgeon General U.S. Department of Health and Human Services Camille Brewer Deputy Director of the Office of Nutritional Products, Labeling and Dietary Supplements U.S. Food and Drug Administration Kimberly Rawlings Public Affairs Specialist U.S. Food and Drug Administration Purpose: To address the childhood obesity epidemic in the United States via healthy dietary management.



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