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US Oncology Launches New Brand Campaign

Friday, May 7, 2010 Press Release J E 4
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THE WOODLANDS, Texas, May 6 US Oncology, Inc., the nation's leading integrated oncology company, today announced the launch of its new brand campaign, UNITED, to tell cancer patients and referring physicians about the advantages of receiving cancer care through a practice affiliated with the United Network of US Oncology. These advantages may include treatment through refined evidence-based medicine guidelines, access to new therapies through innovative clinical trials, and multi-disciplined integrated cancer care that combines radiation and chemotherapy, often under one roof, in local communities where patients live and work.

The UNITED campaign is supported by robust integrated internet advertising, spots on NPR radio, and ad placements in major media outlets such as the New York Times, USA Today, Time magazine, US News & World Report and the Wall Street Journal. Additional ads will be placed in clinical journals that target oncologists and referring physicians, including the Journal of American Medical Association, Internal Medicine News, New England Journal of Medicine -Cancer, Hematology Oncology News and Issues (HONI), Oncology Times, Oncology Issues and Oncology & Biotech News, to name a few. The campaign was created by US Oncology with the enlisted help of HC&B Healthcare Communications out of Austin, Texas.

UNITED was designed to complement the company's United in Healing campaign which is offered in partnership with local affiliated oncology practices. United in Healing connects community-based cancer care practices to the United Network of US Oncology through ads and promotional materials that help the local practice leverage the US Oncology national branding campaign.

"This national ad campaign is designed to highlight the incredible capabilities of a network of 1,300 oncologists, united as one, to collaborate and share best practices that enhance patient care and advance the quality and effectiveness of cancer care in America," says Grant Bogle, executive vice president of Strategy & Emerging Business at US Oncology.

To find a physician or affiliated oncology practice in the United Network of US Oncology, please visit the site map at www.usoncology.com.

About US Oncology

US Oncology, Inc. is the nation's leading integrated oncology company. By uniting the largest community-based cancer treatment and research network in America, US Oncology expands patient access to high-quality care and advances the science of cancer care. Headquartered in The Woodlands, Texas, US Oncology is affiliated with more than 1,300 community-based oncologists, and works with patients, hospitals, payers, and the medical industry across all phases of the cancer research and delivery system. By promoting the use of innovative technology, clinical research, evidence-based medicine and shared best practices, US Oncology improves patient outcomes and offers a better patient experience. For more information, visit www.usoncology.com.

About HC&B

Headquartered in Austin, Texas, HC&B Healthcare Communications is the leading healthcare communications agency in the Southwest and one of the top 25 independent healthcare agencies in the nation. HC&B serves the entire healthcare sector, from manufacturers of high-tech medical devices, high-science pharmaceuticals, diagnostics and genetic engineering products to physician groups, hospitals, clinical services companies and managed care organizations.

One of the fastest growing agencies in its field, HC&B has maintained a compounded 25 percent annual revenue growth since its inception. Capitalized billings for 2009 were $35 million. HC&B's clients, both domestic and global, include Alcon Laboratories, Kinetic Concepts, Inc. (KCI), Medtronic, the Menninger Clinic, Solis Women's Health, Sound Surgical Technologies LLC, Texas Oncology, PA, Optima Health, the Scott & White Health Plan, Lanx, Inc. and US Oncology. HC&B is located at 701 Brazos, Suite 1450, Austin, TX 78701, telephone (512) 320-8511, FAX (512) 320-8990. For additional information, visit www.hcbhealth.com.

SOURCE US Oncology, Inc.
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