U.S. Branding Group Appoints Shane Pitta V.P. Business Development for Patented Nano Webkey in Print Solution
WEST PALM BEACH, Fla., May 23, 2011 /PRNewswire/ -- Leading technology marketing solutions innovator, U.S. Branding Group, LLC, has announced the appointment of Shane Pitta as Executive Vice President of Business Development. With nearly two decades of experience in advertising sales and marketing in the publishing and direct marketing industries, Pitta will be responsible for building sales and creating ongoing market awareness for the patented USB Insert™ Nano Webkey - the first fully customizable print-to-web marketing solution that uniquely connects print to the digital world.
"This is a very exciting time for U.S. Branding Group and our international partners," said Rich Butler, Managing Director. "Our nano webkey technology, with its record thin and lightweight housing, is capable of being integrated in just about any custom print collateral imaginable: brochures, direct mailers, tradeshow handouts, and now, for the first time ever, perfect bound or saddle-stitched magazine ad inserts, belly wraps and journal covers. Shane is the ideal partner who will help bring this amazing new dimension in print-to-online marketing to advertisers, publishers and marketers. We are very pleased to have someone like Shane on our team!"
Customizable die-cut paper-based webkeys were first introduced in 2009, and according to Butler, have been steadily gaining in popularity. Consumers simply detach and insert the webkey into any USB port, PC or MAC, and are then instantly and seamlessly taken to a landing page, microsite, multi-media presentation, e-commerce site and more, where they can learn, engage, participate in a promotion, or simply shop. With no more lengthy URLs to memorize, and no flash memory or programs to download, USB Insert™ nano webkeys, with simple plug-and-play technology, represent a new generation of affordable mass media marketing solutions that deliver results.
According to Butler, the exclusive nano webkey chip is so small, thin and lightweight, it offers unparalleled value as it can be fully integrated cost-effectively into magazine advertisements and direct mail campaigns without the worry of increased postage rates. Now, previously unreachable audiences can benefit from the nano webkey and its powerful physical to digital engagement features.
In addition, all USB Insert™ Nano Webkeys integrated in print media are fully trackable, in real-time, through the USB Group's proprietary, user-friendly CORalytics™ Tracking Software.
CORalytics™, which stands for Capturing Online Responses, is the seamless use of a dynamic, powerful webkey analytics software program that is supported by a state-of-the-art statistical web platform. This enables marketers, advertisers, and product managers to visualize who, where, how and when USB Insert™ webkey conversions are happening, giving them the power to take control of their promotional and educational webkey campaigns and thus increase ROI.
USB Insert™ Nano webkeys are a compelling, cost-effective marketing solution for forward-thinking marketers and today's multichannel world. For more information about USB Insert™ print collateral and magazine nano webkeys, and CORalytics™ tracking software, visit http://www.webkey.com or contact Shane Pitta, EVP Business Development, firstname.lastname@example.org, or Cory Williams, Director of Technology & Product Development, phone: 561-966-8070 or email: email@example.com or firstname.lastname@example.org
About U.S. Branding Group, LLC
The U.S. Branding Group, LLC is a global innovator, creator, and manufacturer of technology-driven and educational marketing solutions with particular focus on the healthcare market sector. With offices in South Florida, New York, L.A., London, Sydney and Hong Kong, their latest patented technology combines the world's smallest nano webkey with any custom physical print media, including publications, seamlessly connecting users to exclusive landing pages or microsites.
USB Insert™ nano webkey and CORalytics™ are proprietary offerings of the U.S. Branding Group, LLC and are available exclusively through the Company and their authorized agents and distributors.
Intellectual Property Notice:
The technology for the USB Insert™ nano webkey, also marketed in North America as USB Flyer™, Paper Webkey™ or Pharma-Drive™, is the subject of various patents owned by Intermed Asia Ltd., which is owned by the global marketing group of companies known as the Polyconcept Group. Specifically, Intermed owns China Utility Patent No. ZL 2009 2 0003116. 5; Hong Kong Patent No. HK1123679; and PCT Application No. PCT/IB2009/005504, which includes the European Union, the United States, Australia, New Zealand. Each of the patents is directed to Intermed's technology for covering the appearance and configuration utility which offers customizable USB webkeys integrated into a die-cut, detachable cardboard holder, which is integrated into a larger printed paper or cardboard piece. The USB Insert™ Nano Webkey is sold under exclusive licensing rights granted in North America, Australia and other countries to the U.S. Branding Group, LLC (dba The USB Group). Intermed Asia, Ltd. and their agents will vigorously protect and defend the intellectual property associated with the USB Insert™ paper webkey.
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SOURCE U.S. Branding Group, LLC