NORWALK, Conn., April 13 /PRNewswire/ -- To meet healthcare providers' ever-growing need for quick access to relevant clinicalinformation, UBM Medica has launched an iPhone application for SearchMedica, the medical professional's search engine.
Nearly two-thirds of physicians currently use smartphones and that number is projected to increase to 81% by 2012,
"The use of handheld devices such as the iPhone, is booming among practicing clinicians and medical students. iPhone access increases the utility of SearchMedica, the unique search engine designed specifically to meet the search needs of the medical professional community," says UBM Medica CEO, US, Sally Shankland. "With the new app, doctors are no longer confined to using SearchMedica in the office or clinic. They can use it anywhere a clinical question arises."
With the SearchMedica application, users are able to:
To download the application, visit http://www.searchmedica.com/tools/iphone.html.
For more information about SearchMedica, please contact Amy Sklar at firstname.lastname@example.org or 508-416-3431.
SearchMedica.com indexes only authoritative medical information, approved for inclusion by medical editors and a physician editorial board. Medical professionals receive more relevant, smaller sets of search results from SearchMedica than from mainstream engines, which contain consumer-oriented, paid testimonials and other types of unreliable information. Since SearchMedica is advertiser supported, medical professionals pay nothing to use the specialty search engine. All SearchMedica search results are independent and unbiased. They contain well-known, credible journals, peer-reviewed research, and evidence-based articles written for practicing healthcare professionals. SearchMedica is currently available at www.SearchMedica.com. The SearchMedica iPhone app is available at www.searchmedica.com/tools/iphone.html.
About UBM Medica
Addressing today's healthcare information needs, UBM Medica, a division of United Business Media Limited (UBM.L), delivers strategic, integrated communications solutions and comprehensive reachonline, in print, live, and via custom programs. Improving the effectiveness of healthcare through information and education, UBM Medica provides unbiased clinical, practical, and business information for physicians, providers, payers, and patients around the world. Through journals, magazines, directories, drug databases and other electronic databases, Web sites, face-to-face meetings, and other valuable resources, UBM Medica also delivers comprehensive communication solutions for the pharmaceutical and related industries. US websites include PsychiatricTimes.com, CancerNetwork.com, DiagnosticImaging.com, ConsultantLive.com, PhysiciansPractice.com and SearchMedica.com. Employing more than 1,400 people with offices in 29 countries, UBM Medica is headquartered in London. For more information, visit http://www.ubmmedica.com/.
SOURCE UBM Medica
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