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"We're excited to add True Orange to our True family of healthy, easy,all-natural flavors," said Heidi Carney, vice president of customerrelations/marketing. "We believe so much in True Orange, Lemon and Lime thatwe're offering free samples online. We hear from our customers every daythanking us for providing products that help them drink more water, feelhealthier or add natural citrus flavors easily for healthy cooking."
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Nutritionists agree that True Lemon, True Lime and True Orange add naturalflavor to water without changing it into a soft drink or other sweetenedbeverage. Additionally, recent headlines report researchers at PurdueUniversity and The National Institutes of Health link saccharin, theingredient found in diet sodas and other artificially sweetened beverages, tohigher weight gain as compared to the consumption of regular sugary foods (LosAngeles Times, February 2008). Experts strongly agree that water consumptionis the best choice for health and dietary benefits. In fact, a Grand Brandscustomer survey of approximately 1,300 respondents found that 67 percent saidthey drank more water each day thanks to True Lemon and True Lime.
The uses are endless for True Orange, True Lemon and True Lime and includeenhancing beverages and teas; replacing orange, lemon and lime juice incooking and baking recipes; using them in rubs or marinades for fish, meat andpoultry; and sprinkling on fruits, vegetables, popcorn and salads. BecauseTrue Orange, True Lemon and True Lime have no sodium, they make a greatseasoning for those looking to reduce or eliminate salt without sacrificingflavor. A long shelf-life means cooking will no longer include running to thestore last-minute to replace that orange, lemon or lime that has spoiled.
True Orange is available for purchase in grocery stores like Kroger andFood Lion as well as online at www.truelemon.com. True Lemon is available inmore than 12,000 grocery stores including Kroger, Albertsons, Ralphs, WholeFoods, Food Lion, Wegmans, ShopRite, select Wal-Mart Super Centers, Giant,Weis and Acme. True Lime is available in more than 8,000 stores and growing.The average price for a 32-packet box of all three products is $3.29. TrueLemon and True Lime also come in shakers, with an average retail price of$3.99.
About Grand Brands, Inc.
A Baltimore-based company founded in 2003, Grand Brands is dedicated tomeeting the needs of today's consumer by creating innovative food productsthat offer taste and convenience while complementing a healthy diet andproviding a great value. More than 30,000,000 packets of True Lemon, thefirst product developed, have been distributed since its launch. The companycontinues to expand its vision with the creation True Lime and True Orange.
Contact:
Marina Soto/Karsha Chang Public Relations: 909-592-0357
Heidi C. Carney/Grand Brands: 866-885-3666Each serving of True Orange provides: --
