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TrimWater Makes it Fashionable to Care

Wednesday, May 14, 2008 General News
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NEW YORK, May 13 TrimWater has announced a partnershipwith Jeffrey Kalinsky, of the Jeffrey high-fashion stores in NY and Atlanta,to support the fundraising efforts of the Jeffrey Fashion Cares non-profitorganization. TrimWater was present as a sponsor for this year's FashionCares event in NYC Chaired by Dan Rothmann of Dolce & Gabbana, Chris Wile ofPrada and Todd Sears of Merrill Lynch -- to benefit Lambda Legal, The HetrickMartin Institute and Gay Men's Health Crisis.
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When TrimWater founder, David Sackler, heard of this past year's event tobe held at Espace he immediately knew he had to be involved. "It's importantto get involved where you can," he says. "Whatever your expertise there'salways a way to help. I'm glad that my success with TrimWater makes itpossible for me to give back to my community and help those in need."
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Espace (located at 635 W. 42nd St. in NYC) Catering Director, BarryRosenthal says, "We are proud to have been part of this year's fundraisingefforts with Jeffrey Fashion Cares. We are equally grateful to TrimWater fortheir involvement and contribution to this great cause."

Through the summer of 2008, TrimWater will give 10% of all onlinepurchases to Jeffrey Fashion Cares to help raise funds for AIDS research. Topurchase please visit http://trimwater.com/catalog/ and when ordering enter"Jeffrey Fashion Cares" in the NOTES section on the check out page.

Jeffrey Fashion Cares founder Jeffrey Kalinsky says, "I am so grateful toTrimWater for their support of Jeffrey Fashion Cares. They are helping toraise money for 3 wonderful causes."

TrimWater was created by Lifestyle Beverages Founder David Sackler inresponse to a need for a low-calorie, low-sugar flavored water alternative foranyone who doesn't want to sacrifice great taste for staying in shape. Afterrealizing how high-calorie and high sugar drinks such as juices and popularflavored and vitamin enhanced water products add to weight gain, he sought tocreate a healthier alternative.

"Most of us are taught as children that juice is a vitamin rich,flavorsome alternative to water," Sackler says. "Similarly, many of theflavored and vitamin enhanced water products now on the market put individualsin danger of weight gain with their high-calorie and high-sugar content. Iwanted to create a product that could be consumed on a regular basis thatwould promote weight loss."

TrimWater is the ultimate diet drink, with only 10 calories and 3 grams ofsugar per bottle, and nutritionally enhanced to help with weight maintenance.TrimWater comes in a myriad of flavors and has no artificial colors, flavors,aspartame, preservatives, or carbonation, but it tastes great with no funky'diet aftertaste'.

About Jeffrey Fashion Cares

Jeffrey Fashion Cares was created to heighten the awareness of HIV/AIDSand Breast Cancer, and to establish a monetary resource to help fund research.Established in Atlanta, GA in 1992 by Jeffrey Kalinsky, fashion pioneer andcommunity leader. Over the past 15 years, Jeffrey Fashion Cares has raisedmore than $5.9 million with over 95% of every dollar raised going directly tothe charities. Expanded to New York City in 2003 and broadened to includegay, lesbian, and bisexual oriented human rights organizations and FashionCares has already raised over $950,000 for NYC related charitieshttp://www.jeffreyfashioncares.com/nyc/index.html

About Espace

A modern, elegant event space, Espace is strategically located in midtownManhattan at 42nd Street between 11th and 12th avenues. Accessible from theWestside highway and 42nd Street, Espace has convenient onsite parking for itsguests. An outstanding event space located in the beautiful Atelier tower,Espace is designed with every modern amenity to ensure exceptional food andservice. Espace seats 500 guests for seated dinners and 1,000 guests for astanding r
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