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TrimWater Makes Its Debut in Boston

Wednesday, April 30, 2008 General News J E 4
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BOSTON, April 29 It's official, TrimWater is the new dietbeverage of choice for New Englanders in Boston. This healthy alternativebeverage is now available to everyone who wants a great tasting beverage thatis low in calories and sugar and healthy for you. Why not lose weight and livea healthy lifestyle while drinking a flavored water product that tastes greatand is good for you.

TrimWater was created by Lifestyle Beverages Founder David Sackler inresponse to a need for a low-calorie, low-sugar flavored water alternative foranyone who doesn't want to sacrifice great taste for staying in shape. Afterrealizing how high-calorie and high sugar drinks such as juices and popularflavored and vitamin enhanced water products add to weight gain, he sought tocreate a healthier alternative.

"Most of us are taught as children that juice is a vitamin rich,flavorsome alternative to water," Sackler says, "Similarly, many of theflavored and vitamin enhanced water products now on the market put individualsin danger of weight gain with their high-calorie and high-sugar content. Iwanted to create a product that could be consumed on a regular basis thatwould promote weight loss."

TrimWater is the ultimate diet drink, with only 10 calories and 3 grams ofsugar per bottle, and nutritionally enhanced to help with weight maintenance.TrimWater comes in a myriad of flavors and has no artificial colors, flavors,aspartame, preservatives, or carbonation, but it tastes great with no funky"diet aftertaste".

Sackler says, "We are excited about the opportunity to work with PremiumBeverages in the Boston market. Aside from a long history of exemplaryservice to their customers, Ron Fournier and his team at Premium Beverageshave had a tremendous knack for detecting trends in the non-alcoholic beveragespace, and have worked to help build such stellar, trend-setting brands andsuccess stories as Hansen's Monster, Muscle Milk, and Vitamin Water. We feelthat the relationship is one that will lead to great mutual success, and welook forward to continuing their success rate for choosing to work withimpactful brands."

"We are always looking for the next unique opportunity in the nonalcoholic beverage space, and we recognized that Lifestyle Beverages is notonly creating truly healthier beverage choices with TrimWater, but that we aregoing to work with Lifestyle to redefine diet beverages by developing thediet space as its own category -- not just a sub-category," Fournier said."We are excited to be introducing TrimWater because it tastes great and issurprisingly lower in calories and sugar than the other enhanced waters on themarketplace -- it's 1/10th of the calories and sugar, but it tastes like afull calorie beverage. We've built categories before, and we feel thatLifestyle and TrimWater have the same, unique opportunity as the others wehave worked with."

About Lifestyle Beverages, Inc.

Lifestyle Beverages is about great tasting, high quality beverages -- witha twist. The twist is that we believe you can have a great tasting drink thatwon't "mysteriously" add weight and inches to your body. Lifestyle Beverageswants to give you the ability to drink truly healthier, without giving up theflavor you enjoy. The benefits of drinking water are well known & documented.We're about allowing you to reap those benefits, & making it taste great whiledoing it! We're not only about losing weight. We're about providing you withhealthful alternatives to maintain a healthy weight & lifestyle. Weight losswithout a healthy lifestyle for weight maintenance is not effective in thelong term, and will not lead to you achieving your ultimate goals. We're hereto help bring out the best in you. www.trimwater.comJohn Cpin VP of Communications| Westin Rinehart 2001 Pennsylvania Avenue NW | Suite 250 Washington, DC 20006 202.466.3050 ph | 202.466.0777 fax
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