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"In this 'American Idol' age, there is no question that Senator Obama andhis mega-watt smile will appeal more to voters who base their decisions onstyle," says Sands from his Beverly Hills office. "For many Americans,appearance has become part of the criterion when choosing whom to trust. Wecan look at our TV anchors and celebrities as proof."
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Sands should know ... He counts among his clients some of the biggestnames in Hollywood or the concert stage, including Britney Spears, CharlieSheen, Robert Downey Jr., Taylor Swift, Josh Holloway and Carmen Electra.
Presidential debates have been fodder for public critique and commentarysince first broadcast on radio, but never have Presidential appearances beenmore important -- and had such dramatic effect -- as since they were firstbroadcast on national television. The 1960 election debates between John F.Kennedy and Richard Nixon were the first example of the electorates' reactionto someone who doesn't come off as very "camera friendly". Nixon's sweatydelivery and age turned voters off compared with Kennedy's cool, youthfuldelivery and good looks.
"The fact is, McCain and Obama are from different generations and each hasembraced that fact in their campaigns," explains Sands. "Obama has a healthy,natural smile that conveys a youthful energy and confidence. And while McCaincan't make himself younger he can create a more confident, energetic imagethrough cosmetic dentistry. At this point, it's not about vanity but conveyinga positive image and looking your best. His wife has a beautiful smile. Whyhasn't he visited her dentist?"
Sands' practice is based on giving his patients the most natural, cleanand healthy looking smile possible, based on the patient's own looks. Theymake every tooth to fit each individual's mouth by having an on-staffceramist.
Sands' practice is in the heart of Beverly Hills and services everydaypeople along with high profile business leaders, wealthy individuals travelingfrom overseas and plenty of other dentists. "When you find yourself doing thedental work for other, top figures in their fields, it makes you feel likeyou're really doing something valuable. I've done thousands of peoples'mouths, and the response I've heard from many of them is that it's alife-changing event. Smiles are the first impression people get of anotherperson, and first impressions count for a lot."For information on Dr. Kevin Sands, please visit:http://www.90210dentist.com. Contact: Sean Mahoney INK Inc. PR 310-867-0670 [email protected]
SOURCE Dr. Kevin Sands
