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Top Athletes Join Forces for a New Mission: Athlete-Engineered Skincare to Support Performance and Benefit Charity

Tuesday, November 25, 2008 General News J E 4
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Introducing MISSION Product(TM)



NEW YORK, Nov. 25 When Professional Basketball player Steve Nash, Gold Medal Skateboarder Ryan Sheckler, Professional Soccer player Mia Hamm, Gold Medal Snowboarder Gretchen Bleiler, Gold Medal Swimmer Amanda Beard and Professional Basketball player Carmelo Anthony step onto the field, take to the slopes or enter an arena, it's hard to not take notice.



Besides being some of the world's most accomplished athletes, these esteemed sports stars have something else in common: They have joined forces as co-founders to revolutionize the skincare industry while doing good with the launch of MISSION Product(TM). This mission is further illustrated through a video starring the line's founders by Meathawk Productions; a production company Nash recently started, and can be viewed at http://www.missionproduct.com/about_us.html.



Teaming up with scientists and skincare industry veterans, these esteemed athletes have established an entirely new category -- athlete-tested skincare products for everyone that's active. The MISSION products are designed and tested by elite athletes in all areas of sport, and being hailed by everyone looking for products that help them prepare, perform and recover in sports and daily activities. With vital nutrients and antioxidants, MISSION is the best equipment for skin, so you can feel good, when looking good - anytime, anywhere.



MISSION Product(TM) also makes an impact off the field. In addition to working closely with athletes in product innovation, MISSION Product(TM) proudly supports the charities of its athletes, including The Sheckler Foundation, The Steve Nash Foundation, The Mia Hamm Foundation and H2O Africa, among others.



MISSION Product(TM) was the brainchild of ultra-endurance athlete Charlie Engle, who conceptualized the line after finishing a 111-day run last year across the Sahara Desert and teaming up with entrepreneur and skincare industry veteran Josh Shaw. The aforementioned group of athletes then joined the MISSION Product(TM) team and are intimately involved in product innovation and development. Other sports superstars such as Hunter Kemper, Sarah Haskins and Jessica Mendoza have since signed on.



According to Steve Nash, two-time MVP, "I'm really proud to be a founding athlete with MISSION Product(TM). Using products that enhance my performance, while also benefitting important causes, is incredibly rewarding both on and off the court."



Mia Hamm, Olympic gold medal soccer player, adds, "One of the key attributes that attracted me to MISSION Product(TM) is the ability for athletes to inspire the product development and innovation process. We're looking forward to making an impact on the lives of the future generations of athletes at all levels."



The starting lineup for MISSION Product(TM) includes a no-sweat sunscreen with SPF 30 and anti-aging technology, a vitamin lip balm with SPF 20, a long lasting anti-friction cream, a restorative foot gel and a after-sun revive gel for post sun and wind exposure. The company just launched its Signature line of Lip Balmers with Ryan Sheckler's Orange flavor, Gretchen Bleiler's Sweet Vanilla flavor and the MISSION Mint flavor. MISSION Product(TM) formulas are engineered with breakthrough technology, vitamins, minerals and antioxidants, and are preservative, irritant and animal-cruelty-free.



MISSION Product(TM) is available at select sports specialty retailers including Champs Sports, Lady Foot Locker and Vitamin Shop, as well as at www.missionproduct.com.



SOURCE MISSION Product
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