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CFvoice.com is a combination of five age-appropriate microsites withcontent delivered in hopeful, yet realistic ways based on learning practicesand transitional milestones.
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6-8 Year-Olds -- Hosted by cartoon "Wonderkid" Zude, this micrositefeatures cartoons, games and activities that help children begin to learnabout CF. Topics include nutrition, exercise and the importance of treatments.
9-12 Year-Olds -- Features an interactive science lab designed to help9-12 year-olds continue their CF education. Experiments include "Food forFuel" which explains how food is broken down by the body, and "Meds in Me"which explores a collection of CF treatments and how they help keep CFpatients healthy.
13-17 Year-Olds -- Designed for tech-savvy teens, this microsite featuresHD-quality videos starring real CF teens discussing their lives, hopes, andplans for the future.
Adults -- The journey into uncharted territory -- adulthood -- is thetheme of this microsite which covers an array of topics relevant to today'sgrowing adult CF population. The section includes articles, videos andpodcasts covering relationships, careers, education, transition to adultclinics and more.
Parents & Caregivers -- News and encouragement are top priorities at thismicrosite that provides an accurate, realistic and optimistic look at lifewith CF children. Content includes insightful articles and video interviewsfeaturing the real-life experiences of parents and caregivers.
Desktop Widgets -- The site includes access to several downloadabledesktop widgets containing games, cartoons, podcasts and applicationsincluding a customizable Treatment Tracker to monitor daily treatments,medications and diet information.
Please visit http://www.cfvoice.com to experience the site.
About Toolhouse
Toolhouse is an interactive marketing agency that designs and developsexceptional interactive experiences and enabling technologies that help buildcustomer relationships, and increase the performance of online channels. Since1995, Toolhouse has directed successful Web initiatives for category leadingcompanies such as PricewaterhouseCoopers, Intuit, Symantec, and Novartis. Formore information visit http://www.toolhouse.com.
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