ToolBox Genomics Launches Direct-To-Consumer Health Action Report Based On Genotype

Tuesday, February 21, 2017 General News
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Personalized Reports Provide Diet and Lifestyle Recommendations Based on Latest Genomics Science

SAN FRANCISCO, Feb. 21, 2017 /PRNewswire/ -- ToolBox Genomics (TBG) today announced the launch of its Health Action

Report, which uses consumers' genotype data to develop customized diet, fitness and lifestyle recommendations.  The $49 product is currently intended for the 1.5 million individuals who have completed their 23andMe genotyping.  TBG plans to make available its own genetic assay later this year for customers who have not yet completed their genetic testing.

"Armed with 23andMe results, many consumers want to better understand how their genes and lifestyle interact and are seeking clear and personalized guidance," said Erika Gray, PharmD and chief medical officer.  "Our goal is to deliver personalized, actionable, evidence-based lifestyle, fitness and diet recommendations at a reasonable price."

Recommendations in the Health Action Report have been reviewed by a team of health care providers, nutritionists, geneticists and fitness experts.  They are based on the most up-to-date scientific information on the links between genetic biomarkers and food, fitness and lifestyle interventions.  In addition to the Health Action Report, customers will receive a one-year subscription that includes updates to their reports based on the latest scientific research. 

"As scientific knowledge grows and evolves, it is possible to move from general advice like 'eat more vegetables' to more personalized advice like 'your genetic profile shows that you may be predisposed to folate deficiencies and you should eat more folate-rich vegetables like spinach, watercress, chard and broccoli.' Some people may also need a folate supplement to help them meet their nutritional needs," said Dr. Gray.

TBG will donate 20 percent of the product cost (about $10) to charity through a partnership with Bright Funds.

To receive a Health Action Report, customers can visit ToolBoxGenomics.com and follow the easy-to-understand instructions to upload their 23andMe data.  A personalized report will be produced promptly and can be printed or shared by email.

In addition to the launch of its own genetic assay, TBG plans to launch a professional version of its Health Action Report to be used by health care providers with patients. 

About ToolBox Genomics ToolBox Genomics educates and empowers individuals to build their healthiest life by helping them understand how food and lifestyle interact with their DNA and by providing personalized and actionable recommendations.

Learn more at www.toolboxgenomics.com.

To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/toolbox-genomics-launches-direct-to-consumer-health-action-report-based-on-genotype-300410791.html

SOURCE ToolBox Genomics



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