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TheVisualMD.com Offers Free, Global Access to Animated 3-D views of Human Body in Action

Friday, October 10, 2008 General News J E 4
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NEW YORK and PROVIDENCE, R.I., Oct. 9 People around theworld will soon have access to a powerful new type of medical information -- a3-D visual exploration of the cardiovascular system created from the seamlessintegration of state-of-the-art medical imaging and computer-generateanimations. TheVisualMD.com, the latest effort from Alexander Tsiaras'Anatomical Travelogue, will allow users to view the heart as it grows into acomplex network of arteries and veins and as it becomes infected with disease.TheVisualMD.com site will expand in 2009 to include anatomical visualizationsof disease states such as asthma, depression, chronic kidney disease, anemia,arthritis, osteoporosis, colon cancer and oral care, allowing professionals toaccess content for patient education and patients to engage in a rich visualexperience that will lead to greater understanding and compliance.

Tsiaras will unveil TheVisualMD at the Business Innovation Factory's BIF-4Summit on October 15-16 in Providence, Rhode Island. Tsiaras will be one ofsome two dozen storytellers who take the stage at this year's Summit.

A pioneer in illustrating the intricate details of the human body inimages that are at once high-tech, anatomically faithful and artisticallystriking -- Tsiaras is an author, technologist and visionary with an expertknowledge of anatomy and a passion for the human form. The images used inTheVisualMD are visualizations that Tsiaras and his team create usingfull-body scans, ultra-powerful microscopes and molecular modeling tools thatallow him to illustrate the body in vivid detail, for both 3-D pictures andanimations. He has described his work as "Pixar meets the NIH."

For the past 19 years, Tsiaras and his team have been amassing a stunninglibrary of visualizations using full-body scans, ultra-powerful microscopesand molecular modeling tools that allow him to visualize -- using proprietaryprograms he developed -- the body in vivid detail. Most importantly, the sitewill be free to all users.

System by system, the company has constructed comprehensive,three-dimensional images and animations of both male and female forms whichinclude everything from muscles and skeleton, to the mechanics of digestion,the circadian rhythms of the heart, and the intricacy of the brain and nervenetwork.

"With TheVisualMD.com, we've built a new interactive content deliverysystem for anyone, anywhere in the world," he explains. Most importantly, thesite will be free to all users. "Everyone always assumes that when you presentscientific information you need to tell a dumb-downed story to the consumer,"says Tsiaras. "But when you see a clear picture of something -- for instance ahigh-end visualization of the destruction of neurons -- it's pretty obviouswhat's going on and can be understood by pretty much anyone."

Tsiaras' launch at BIF-4 is not his first time at the BIF Summit. You canwatch a video of his presentation at BIF-2 by visitingwww.businessinnovationfactory.com/innovationstorystudio/bif2_atsiaras.php

His work lends itself not just to books and television programming; Nikehired Anatomical Travelogue to produce animated spots revealing the anatomy ofa golfer's swing, and drug companies like Amgen and Pfizer are using thecompany's simulations to show how new drugs work at the molecular level.

"Along the way, we became great storytellers in categories that everybodywants to know about," he says. "We're like Pixar Animated Studios for healthand the human body, except we use real people and real data."

The 2008 BIF-4 Summit will be hosted by BusinessWeek Assistant ManagingEditor Bruce Nussbaum and Bill Taylor, bestselling author of "Mavericks atWork." Past co-hosts have included Wall Street Journal technology columnistWalt Mossberg and author Richard Saul Wurman. Read more about Tsiaras and theBIF-4 summit at http://www.businessinnovationfactory.com/bif-4

SOURCE Business Innovation Factory
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