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The Western Community Shows Its Heart by Wearing Pink!

Wednesday, December 17, 2008 General News J E 4
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LAS VEGAS, Dec. 16 Tough Enough To Wear Pink Founder TerryWheatley announced on Wednesday at the 50th Anniversary Wrangler NationalFinals Rodeo in Las Vegas, that the grassroots cowboy campaign to fight breastcancer has reached the $5 million dollar fundraising mark, mostly through theefforts of regional rodeos and western across the country. The monies raisedstay locally to benefit community breast cancer charities and go to nationalbreast cancer research projects.

"This is the fourth anniversary of Tough Enough to Wear Pink at theWrangler NFR. Nobody could have imagined that together we would raisemillions of dollars for the cause," said Terry Wheatley. A breast cancersurvivor herself, Wheatley is an entrepreneur, wife and mother to professionalrodeo competitors. She founded Tough Enough to Wear Pink in 2004 with KarlStressman, former director of special events for Wrangler and now commissionerof the Professional Rodeo Cowboy Association (PCRA). Wrangler is the titlesponsor of Tough Enough To Wear Pink. Katie Wheatley, Terry Wheatley'sdaughter, is the director of Tough Enough to Wear Pink and coordinates withrodeos and other non-rodeo organizations to create the pink-themedfundraisers.

The small town of Gunnison deserves special recognition. With a populationof a little more than 5,000 people, this inspirational community has raised atotal of $210,000 to date, an achievement honored by Wrangler, who presented amatching check to help Gunnison continue their fight against breast cancer.

The top non-rodeo fundraiser was the New Mexico State University Aggieswho raised $850,000 in cash and in-kind donations for Cowboys for CancerResearch and Tough Enough To Wear Pink.

About Tough Enough To Wear Pink?(TM) (TETWP(TM))

TETWP was created by entrepreneur and breast cancer survivor TerryWheatley to bring the sport of professional rodeo and the western communitytogether to rally against breast cancer. Since its inception in 2004, TETWPhas empowered rodeos in the U.S. and Canada to focus attention on the need fora cure. To date, the campaign has raised $5 million dollars for breast cancercharities, much of which stays right in the community. The grassroots movementhas inspired other sports communities to mount their own TETWP campaigns,spreading a message of hope and support that reaches beyond the rodeo arena tocompetitors, families and fans across America. For more information on how tohelp, visit http://www.toughenoughtowearpink.com.Top Three TETWP Rodeo Fundraisers in 2008 1) Fremont County Fair and Rodeo's Big Wind Round-Up, Riverton, Wyoming -- $65,000 2) Gunnison Cattlemen's Days Rodeo, Gunnison, Colorado -- $55,000 3) Black Hills Stock Show, Rapid City, South Dakota -- $51,000

SOURCE Tough Enough To Wear Pink
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