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The Village Company Unveils Natural Bath and Body Solutions for Everyday Ailments

Tuesday, September 25, 2007 General News J E 4
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CHASKA, Minn., Sept. 24 Tired? Stressed? Achy? Lookingfor a simple way to relax, restore, and rejuvenate? The Village Company(http://www.thevillagecompany.com), a leader in adult and children's bath andbody products, announces the nationwide launch of its Village NaturalsTherapy(TM) solutions -- natural relief from common ailments(http://www.thevillagecompany.com/vntherapy.html).

Designed to provide relief from active and busy American's most universalailments, Village Naturals Therapy(TM) solutions address four symptomsassociated with everyday complaints: aches and pains, stress and tension, coldand sinus and allergy and congestion. The line's distinctive solutions containnaturally-derived ingredients and essential oils such as eucalyptus, orange,ginseng, lemon, and aloe. The aromatherapy benefits of each formula help tocomfort, calm, and revive the body and mind.

"People lead active, often hectic lives. They don't have time to feeltired, achy, or stressed. We created Village Naturals Therapy(TM) solutionsto address and relieve the most common daily complaints. Our bath and bodysolutions are easy to use and are a natural extension of peoples' everydaywellness routines. This brand, and all of The Village Company(R) brands,upholds our commitment to offering distinctive, quality products at a greatvalue," says Frank Klisanich, The Village Company President and CEO.

In conjunction with the national launch and distribution of the VillageNaturals Therapy(TM) line, the brand will feature all-new, apothecary-inspiredpackaging. The labels have a natural look and feel that emphasizes the line'sbotanical, distinctive, consumer-friendly formulas.

Village Naturals Therapy(TM) Six Restorative Formulas:

The current line features liquid mineral baths, mineral bath soaks, andlotions in these formulas:

The Village Naturals Therapy(TM) line is available nationwide at finedrugstores, supermarkets, and mass merchandisers. The 20-ounce mineral soak,16-ounce liquid bath, and 16-ounce lotions are priced from $4.99 to $5.99 andexciting new products for people on-the-go are coming soon. For moreinformation about Village Naturals Therapy(TM) visithttp://www.thevillagecompany.com.

About The Village Company

The Village Company is a leading marketer of specialty personal careproducts sold to mass market retailers across the U.S. The company marketsadult and children's bath, soap and skin care products under well-known brandsincluding Village Naturals(R), Village Naturals Spa(R), Village NaturalsTherapy(TM), Village Naturals Foot Essentials(TM) and Sesame Street(R).Village Naturals(R) is the #1 bubble bath brand in the adult bath category andSesame Street(R) is the #1 licensed kid's brand in the kid's bath category.-- Aches & Pains -- Tired muscles? Sore, stiff joints? Ease your discomfort with a soothing and refreshing blend of eucalyptus, chamomile, and rosehips. -- Stress & Tension -- Balance, restore, and relieve body and mind with a recipe of juniper, orange, menthol. -- Cold & Sinus -- Help ease cold symptoms with a comforting blend of echinacea, ginseng, and tea tree. -- Allergy & Congestion -- Experience year-round comfort from allergy and congestion with a distinct formula of ginger, lemon, and aloe. -- Muscle Relief Lotion -- Soothe and refresh tired and sore muscles with an energizing mix of juniper, sage, and wintergreen. -- Headache Relief Lotion -- Massage away tension and an aching head with a blend of chamomile, lavender, and peppermint.

SOURCE The Village Company
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