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The Quest for America's Life in Beautiful Smiles: Captured in Photography

Friday, April 4, 2008 General News J E 4
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NEW YORK, April 4, 2008 Calling all beautiful,healthy smiles! To celebrate the launch of a new generation of smile care,Crest Whitestrips Daily Whitening + Tartar Protection -- the five minute dailysolution for your smile to whiten and protect against tartar build-up -- CrestWhitestrips and Gen Art have partnered to host "My Life in Smiles," anational, amateur photography competition to showcase America's greatest smilemoments.

To commemorate America's life in smiles and help entrants gain nationalexposure and recognition as a photographer, Crest Whitestrips and Gen Art haveenlisted a judging panel including renowned photography industry experts toselect twenty-five semi-finalists within five categories. The panel includesinternationally recognized fashion photographer, Nigel Barker, Stephanie Kim,Photo Director for Woman's Day, Phillip Block, Deputy Director for Programs,Director of Education for the International Center of Photography, CarrieSchupper, Director of Art Programming for Gen Art and David Dintenfass,Associate Marketing Director, North American Oral Care, Procter & Gamble.

"Capturing a beautiful moment in a photo is something I'm very passionateabout," said Nigel Barker. "I'm happy to help Crest Whitestrips on theirmission to inspire photographers everywhere to capture smile moments and wouldencourage aspiring photographers to express themselves through their photos."

America will vote for their favorite photograph by logging ontowww.MyLifeInSmiles.com . The winning images will be featured at a Smileexhibition held in June at Openhouse Gallery in New York City where CrestWhitestrips and Gen Art will host a press conference and cocktail reception.One grand-prize winner will receive an all expenses paid trip for two toattend the opening plus a cash prize -- now that's something to smile about!Semi-finalists will receive a kit of the new Crest Whitestrips Daily Whitening+ Tartar Protection to ensure they have picture-perfect, white teeth everyday.

"We wanted to create an interactive way for consumers to show how speciala smile is by sharing their life in smiles with America," said DavidDintenfass, Associate Marketing Director, North American Oral Care, Procter &Gamble. "Because of their credibility and expertise, we are excited topartner with Gen Art, the leading arts and entertainment organizationdedicated to showcasing the best emerging talent."

For more information and to enter, visit www.MyLifeInSmiles.com fromApril 4 through April 30, 2008 to submit a photo of your favorite smile momentwithin the following five categories: (1) Self Portrait: When I Smile, (2)Special Occasions: Evoking the Emotion of a Smile, (3) Abstract: CreativeAngles of a Smile, (4) Say Cheese! Everyday Smiles, (5) Just Smiles: ManySmiles.

About Gen Art:

Gen Art is the leading arts and entertainment organization dedicated toshowcasing emerging fashion designers, filmmakers, musicians and visualartists. With offices in New York, Los Angeles, San Francisco, Miami andChicago, Gen Art produces over 100 events annually ranging from a week-longfilm festival to star-studded fashion shows, live music programming, artexhibitions, multi-media events and much more. Since its inception in 1994,it has showcased over 1,000 emerging artists. Gen Art strives to provideaccess to the film, fashion, art and music worlds for those that areinterested in these areas, but often are intimidated by the exclusive natureof these art / entertainment realms. Gen Art has cultivated a loyal followingof 21-39 year olds who want to keep in touch with new developments in the artsand who strive to be in-the-know about new happenings in their city.

About Crest Whitestrips:

Crest Whitestrips makes it easy and affordable to get a bright, whitesmile by using the same enamel-safe whitening ingredient dentists use to getout stains on and
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