LAS VEGAS, Dec. 15 Underage consumption of beverage alcohol is unsafe, illegal and irresponsible, and thanks to the Federal Trade Commission (FTC), this important issue is being communicated to kids, parents, older siblings and retailers through an effective nationwide campaign called "We Don't Serve Teens."
Working with the Distilled Spirits Council of the United States (DISCUS), The Patron Spirits Company is doing its part to help educate people about this serious concern. Patron Spirits, importers and marketers of ultra-premium Patron tequila, Ultimat vodka and Pyrat rum, has donated several outdoor advertising locations in major U.S. markets (including Chicago, Los Angeles, Boston, Dallas, Miami and Atlanta) to help the FTC get the message across that the legal drinking age is 21.
The minimum drinking age has prevented an estimated 22,000 alcohol-related driving deaths - about 900 lives a year.
Patron is also working with its stadium partners around the country - including BankAtlantic Center in South Florida, Cowboys Stadium in Texas, Nashville's Sommet Center, and the TD Garden in Boston - to produce signage, public service announcements, server buttons and other materials in those arenas to prominently communicate the "We Don't Serve Teens" message.
Additionally, Patron field staff across the U.S. are also encouraging retailers to display "We Don't Serve Teens" window decals and train their sales personnel and servers about the consequences of allowing underage drinking.
"The entire spirits industry is united in our common goal of preventing underage consumption of our products, and through successful programs such as the FTC's 'We Don't Serve Teens' campaign we're making a real difference in eliminating alcohol access to kids and teens," says Matt Carroll, chief marketing officer at Patron Spirits International. "At Patron Spirits we're firmly committed in our support of this important initiative, and we're doing everything we can to help make certain that servers and retailers understand the dangers of providing alcohol to those who are underage."
On the "We Don't Serve Teens" website (www.DontServeTeens.gov), kids and parents can learn about laws that reduce teen drinking, the dangers of underage consumption, how to reduce teens' access to alcohol, how to talk to kids about alcohol advertising, and how to communicate with neighbors and friends about providing alcohol to youth. The site also includes information for retailers, law enforcement personnel and the media on how to help in this effort.
The "We Don't Serve Teens" campaign is sponsored by a coalition of public and private sector organizations and has been recognized by the U.S. House and Senate.
For more details about this campaign, and tips on how you can help, please visit the FTC's www.DontServeTeens.gov website. And for more information about The Patron Spirits Company, log on to www.patronspirits.com.
SOURCE The Patron Spirits Company