TORONTO, May 15, 2017 /CNW/ - Founder Eugene Melnyk today announced the appointment of Catherine Shaw as Chief Operating Officer of The Organ Project. Shaw brings a diverse set of management and operational skills having previously worked in health care, banking, pharmaceuticals, life sciences and hospital administration.
In April 2017, The Organ Project launched an extensive and thought-provoking national public awareness television and radio campaign which includes celebrity Morgan Freeman's universally recognizable voice. The campaign has aired prominently on Bell Media channels including during the nationally televised NHL Stanley Cup Playoffs. Additional television spots will be released as part of the national and North America-wide rollout of this campaign.
The Organ Project also hosted a sold out and highly successful inaugural fundraising gala featuring seven-time Grammy Award winner Carrie Underwood. The highly anticipated gala raised nearly $1.4 million that will be invested into a number of important programs, policy initiatives as well as required website enhancements to accommodate the heavy traffic load to the site since the organization's highly successful public launch in February 2017.
Catherine Shaw officially joins The Organ Project after working with the charitable organization for the past three months in a consultancy capacity. She began her career as a front-line nurse working with organ transplant patients at Toronto's world-renowned Hospital for Sick Children. Shaw has worked in senior roles for Royal Bank of Canada, Eli Lily, MDS, E&Y and serving as Vice President of Redevelopment for the William Osler Health Centre. Shaw has a BSc Nursing from the University of Western Ontario and an MBA from Queen's University.
About The Organ Project
Founded in May 2016 by Eugene Melnyk the Owner and Chairman of the Ottawa Senators Hockey Club, The Organ Project is a charitable organization focused on ending the organ donor wait list for transplants. In Canada, more than 4,600 people are in desperate need of a life-saving organ transplant. The Organ Project aims to make traditional organ donor registration simpler, efficient, and more accessible because a single organ donor has the power to save eight lives. By working with federal, provincial and state governments, The Organ Project will also explore policy changes to make real and practical system improvements to organ donation and transplantation across Canada and the United States. For more information on The Organ Project please visit our website at www.theorganproject.net or follow us on Twitter at https://twitter.com/theorganproject
SOURCE The Organ Project
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