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"Kids love to mix it up, watch it fizz and gulp it down so much that theychose and named their favorite flavors: Strawnanaberry Blast, Orange PineappleExplosion and Cherry Yumberry," said Meghann Seidner, Emergen-C Brand Manager."Moms feel great knowing each packet contains 250mg real fruit juice powders,and no artificial flavors!"
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To ensure this fruity, mouth-watering vitamin formula is the best-tastingproduct on the market, Alacer Corp. went straight to the source. Kidsinfluenced every aspect of the product development from tasting to naming andeven package design. There were over 100 kids from across the nation thatparticipated in selecting their favorite flavors. The final packagingincorporates design elements from each winner.
The creative product name winners include Austin Blase, age 8, of Duluth,Georgia for Orange Pineapple Explosion and Bernadine Macedo, age 8, of LosAngeles for Strawnanaberry. The three kids whose drawings inspired the newpackage design include Marisa Rodriguez, age 9, of Rosemead, California forCherry Yumberry; Alessandra Rios, age 8, of Pasadena, California forStrawnanaberry Blast; and Jake Mowery, age 12, of Cumming, Georgia for OrangePineapple Explosion. The winner for best name and best artwork for each flavorwas rewarded with a prize package of $1,000 to be donated to their school'sreading, math or science program. All participating kids received acomplimentary sport sling bag.
To meet the winners and to learn more about Emergen-C Kidz, please visithttp://www.emergenc.com.
About Alacer Corp.
For more than 35 years, Alacer Corp., based in Foothill Ranch, Calif., hasbeen an industry leader and innovator in developing, manufacturing andmarketing dietary supplements and nutritionally enhanced products that supportan energetic, healthy lifestyle.* It produces 400 million packets annually ofEmergen-C(R), which is sold in health food stores, supermarkets, drug stores,mass merchandisers and club stores nationwide. For more information aboutAlacer, please visit http://www.emergenc.com.
*These statements have not been evaluated by the Food and Drug Administration.
These products are not intended to diagnose, treat, cure, or prevent anydisease.
SOURCE Alacer Corp.
