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The National Association For Continence and The HealthCentral Network Form Alliance to Develop New Online Resources for Patients Coping with Incontinence

Thursday, May 29, 2008 General News J E 4
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ARLINGTON, Va., and CHARLESTON, S.C., May 28 /PRNewswire-USNewswire/ -- The National Association For Continence (NAFC) (www.nafc.org) and The HealthCentral Network, Inc. (www.HealthCentral.com) announced today that NAFC Executive Director Nancy Muller will join HealthCentral's growing community of patients, caregivers, advocates and health experts dedicated to helping people suffering from incontinence. Muller will offer support, give incontinence management tips and update the community on incontinence news through a blog on bladder and bowel health for HealthCentral.com's IncontinenceNetwork.com, a site dedicated to offering information and community support to those dealing with incontinence.



The alliance offers NAFC access to HealthCentral's unique online applications and large consumer audience and provides HealthCentral communities with the deep insights, research access and resources of NAFC.



"It is hugely valuable to our communities to offer NAFC's expertise in the latest treatments available for preventable incontinence problems," said Chris Schroeder, CEO and President of The HealthCentral Network. "Through this collaboration, we will be able to offer further support to those coping with incontinence."



"NAFC is always looking for credible ways to educate the public about bladder and bowel health, and to increase the visibility and priority given to these areas in disease management", said Nancy Muller, Executive Director of NAFC. "We see this collaboration with HealthCentral as a natural avenue for supporting the millions of people who deal with incontinence at some point in their lives."



About the National Association For Continence

National Association For Continence is a national, private, non-profit 501(c)(3) organization dedicated to improving the quality of life of people with incontinence. NAFC's mission is threefold: 1) to educate the public about the causes, diagnosis categories, treatment options, management alternatives for incontinence, nocturnal enuresis, voiding dysfunction and related pelvic floor disorders; 2) to network with other organizations and agencies to elevate the visibility and priority given to these areas; and 3) to advocate on behalf of consumers who suffer from such symptoms as a result of disease or other illness, obstetrical, surgical or other trauma, or deterioration due to the aging process itself.



NAFC is broadly funded by consumers, healthcare professionals and industry. It is the world's largest and most prolific consumer advocacy organization devoted exclusively to this field.



About The HealthCentral Network

The HealthCentral Network, Inc. (www.HealthCentral.com) is one of the top health destinations on the Web, with more than 35 condition-specific, wellness and general health Web properties. By offering connections to renowned experts, a network of patients and caregivers who share "real world" experience, and in-depth information, sites in The HealthCentral Network make a meaningful difference in the lives of patients and caregivers. The HealthCentral Network also manages the highest-quality health advertising network, not building size for size's sake -- but targeting condition-specific audiences who value and engage with information from marketers on their terms.



The HealthCentral Network was acquired in 2005 by Polaris Venture Partners, The Carlyle Group, Sequoia Capital, and Allen & Company. In January 2008, the Company received a significant minority investment from IAC/InteractiveCorp and additional investment from its original investors, and IAC CEO Barry Diller joined The HealthCentral Network's board of directors. In April 2008, HealthCentral and IAC Ad Solutions Network announced a new ad network agreement, making HealthCentral IAC/AS's exclusive partner in online market
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