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The Lustgarten Foundation, London Jewelers and David Yurman to Unveil Signature Pendant in Support of the Fight Against Pancreatic Cancer

Thursday, July 15, 2010 Cancer News J E 4
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100% Of All Profits to Support Urgently Needed Pancreatic Cancer Research

BETHPAGE, N.Y., July 15/PRNewswire/ -- The Lustgarten Foundation, London Jewelers and David Yurman today announced the creation of a David Yurman signature pendant in support of the fight against pancreatic cancer, America's fourth-leading cause of cancer deaths. The signature design will be unveiled today at a private reception at London Jewelers' Americana Manhasset location. Pendant creator and distinguished designer, David Yurman, will make a special appearance.  

The sterling silver and amethyst pendant, with signature David Yurman cable detail, on a 16" box chain, retails for $295. The design will also be available in 18k gold, retailing at $1700.  The pendant will be available in the Fall 2010 at all London Jewelers' locations or can be ordered starting today by calling London Jewelers at 1-877-601-9924. Orders for the pendant will also be taken at The Lustgarten Foundation's 10th annual Pancreatic Cancer Research Walk on Sunday, July 25 at Nassau Community College in Garden City, New York. Net proceeds from the sale of the pendant will benefit The Lustgarten Foundation's efforts in the fight against pancreatic cancer.

With an overall survival rate of just five percent, pancreatic cancer is a disease with no prevention, no early tests and, unless detected in its early stages, no cure. It also receives far less attention and funding than other cancers. The Lustgarten Foundation works to advance scientific and clinical research related to the diagnosis, treatment, cure and prevention of pancreatic cancer. Thanks to a multi-year commitment by Cablevision Systems Corporation to underwrite all of The Lustgarten Foundation's administrative expenses, 100% of all donations received by the Foundation goes directly to pancreatic cancer research.

The Lustgarten Foundation was founded in 1998, following the diagnosis of Cablevision executive Marc Lustgarten, who died from pancreatic cancer in 1999. In 2008, London Jewelers lost general manager, Michael Spevak, to pancreatic cancer.

Said Mark Udell, London Jewelers chief executive officer, "Having lost a beloved friend and valued member of the London Jewelers team, Michael Spevak, we understand all too well the devastating impact of pancreatic cancer. We are proud to team up with The Lustgarten Foundation in the fight against this disease, knowing that 100% of all donations to the Foundation go directly to pancreatic cancer research.  

Lustgarten Foundation Executive Director Kerri Kaplan said: "All of us at The Lustgarten Foundation are extraordinarily honored and grateful to have the support of such distinguished friends as David Yurman and London Jewelers for the creation of a signature pendant in recognition of the fight against pancreatic cancer. This special effort holds the potential to raise significant funding for urgently needed pancreatic cancer research."  

Designer David Yurman said: "As someone who has suffered a personal loss to pancreatic cancer, I applaud The Lustgarten Foundation's commitment to advancing our understanding of this deadly disease. I am proud to lend my name and design to this worthy cause."

About The Lustgarten Foundation

The Lustgarten Foundation, based in Bethpage, New York, is America's largest private foundation working solely on pancreatic cancer research. The Foundation provides critical support in the search for better diagnostics and treatment of pancreatic cancer, and to date has provided more than $32 million to more than 110 research projects at some of the world's most prestigious medical and research centers. To learn more, visit www.lustgarten.org.

The Lustgarten Foundation and Cablevision Systems Corporation together launched curePC, a public awareness campaign that uses Cablevision's high-profile assets to draw attention to the fight against pancreatic cancer. As part of this campaign, Cablevision made a multi-year commitment to underwrite all of The Lustgarten Foundation's administrative costs to ensure that 100 percent of every dollar donated to the Foundation will go directly to pancreatic cancer research. To learn more, visit www.curePC.org.  

About London Jewelers

A Long Island legend for 84 years, London Jewelers offers the world's foremost designers of fine jewelry, prestigious timepieces and fine giftware.   From a dazzling selection of fine jewels to the most exquisite diamonds, the rarest of gemstones and the finest timepieces, London Jewelers is dedicated to the highest standards of excellence, innovation and quality in luxury jewelry and watches.  For more information visit www.londonjewelers.com.

About David Yurman

David Yurman is a phenomenon in the world of fine jewelry and timepieces. Established in 1980 and based in New York, David Yurman is today recognized as America's leading fine jewelry and luxury timepiece brand for men, women and children. David Yurman's signature gold and silver designs, diamonds, pearls, gemstones, and Swiss-crafted timepieces are renowned for capturing the essence of relaxed American luxury. The collections are sold at David Yurman retail stores and at authorized fine jewelry and timepiece retailers. For more information on David Yurman visit the company website at www.davidyurman.com

SOURCE London Jewelers

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