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The Leukemia & Lymphoma Society and the Nation's Triathlon Announce New Partnership

Wednesday, February 20, 2008 General News J E 4
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WHITE PLAINS, N.Y., Feb. 19 The Leukemia &Lymphoma Society (LLS) and the Nation's Triathlon(R) today announced a newpartnership that will leverage the surging number of triathletes andpopularity of the sport to help raise money for blood cancer research.Utilizing LLS's world-famous Team In Training(R) (TNT) endurance sportstraining program -- which has raised $850 million for cancer research andtrained 360,000 people since its inception in 1988 -- the newly brandedNation's Triathlon To Benefit The Leukemia & Lymphoma Society is the firsttriathlon in the nation dedicated to raising money to help cure blood cancers.

This year's race, scheduled for Sunday, Sept. 14, 2008, is projected toraise more than $3.3 million to support LLS's research, patient education andsupport initiatives.

"LLS's goal is to do for triathlons what we've done for marathons over thepast 20 years," said Nancy Klein, senior vice president, LLS MarketingCommunications, speaking of the fundraising program that grew from 40 runnersto more than 360,000 in 20 years. "LLS is once again getting ahead of thewave, and we're ready to put the muscle behind this campaign. Moreimportantly, triathletes are ready for the spaces to open to them."

The new partnership comes at a time when the popularity of triathlons isgrowing exponentially, outpacing the capacity of existing triathlons. Forexample, TNT's triathlon program has grown dramatically since it was firstintroduced in 1999; last year alone, TNT trained more than 5,800 triathletes.Nation's Triathlon, launched two years ago, has grown significantly as well,from nearly 500 participants in its first year to a projected 3,500participants this year. Set amid Washington, DC's magnificent vistas andplentiful parkland, the race can continue to grow, with the support of TNT, tobecome the largest triathlon in the world. The capacity will not only widenthe field for triathletes, but will contribute significantly to boosting LLS'srevenue for research and other patient-focused programs.

"We are proud to forge a partnership with LLS," said Charles Brodsky, thetriathlon's founder. "The money they have raised over the years hascontributed significantly to research that is helping bring us closer to acure every day. To support such a worthy cause, while also giving people theopportunity to participate in a sport that promotes fitness and good health,is an exciting opportunity. We look forward to growing our triathlon programand providing competitors with a world-class event in a world- class city."

About Team In Training

Team In Training, the world's largest endurance sports training program,succeeds by harnessing the dedication of people who cling strongest to itsgoals and by providing four to five months of personal training, makingtriathlon doable even for first-time athletes. Husbands, wives, parents,children and friends of cancer patients -- sensing the finish line is justahead -- raise more than $100 million each year, supporting researchers andpatients. The financial support has created equally dramatic improvements inthe way the blood cancers leukemia, lymphoma and myeloma are diagnosed andtreated -- from new drugs that can cure to improved therapies that maketreatment less harsh on the body. For additional information, call (800) 482-TEAM or visit www.teamintraining.org.

About Nation's Triathlon

Nation's Triathlon is the premiere Olympic distance triathlon in theUnited States. Set against the magnificent and patriotic setting of thenation's capital and its monuments, participants in the Nation's Triathlonwill swim 1.5K in the Potomac River, a course that will take them under theMemorial Bridge, bike 40K through downtown DC, out onto Clara Barton Parkwayand Rock Creek Park, and run 10K through downtown DC, past the White House,Washington Monument and the National Mall, finishing on the pla
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