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The HealthCentral Network Acquires TheBody.com, the Number One Interactive Resource for HIV Communities

Thursday, September 4, 2008 General News J E 4
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ARLINGTON, Va., Sept. 4 The HealthCentral Network, Inc.(www.HealthCentral.com) today announced the acquisition of HIV/AIDS patientresource TheBody.com and HIV/AIDS health professional resource TheBodyPro.com.The terms of the deal were not disclosed.

With the acquisition, HealthCentral extends its position of becoming theleading online enterprise of condition-specific health and wellnessinformation. TheBody.com and TheBodyPro.com offer unique experiences forpatients and health professionals, including community support, connectionswith renowned HIV/AIDS doctors and crucial clinical and life managementinformation. The acquisition adds approximately 700,000 highly targetedmonthly unique visitors to The HealthCentral Network's nearly 11 millionmonthly unique visitors.

The combination will benefit visitors to TheBody.com through enhancedcondition management and community resources, and the opportunity to increasecontent relating to prevention and treatment of sexually-transmitted diseases.Visitors to TheBody.com will have more opportunities to interact withphysician and community experts on key issues.

For marketers wishing to reach consumer and professional audiences,TheBody.com and TheBodyPro.com will remain the premiere sites to reachaudiences seeking information about HIV prevention, treatment, and managementstrategies. HealthCentral and TheBody.com will continue to providehighly-focused, sponsored content opportunities, in addition to opportunitiesfor consumers to elect to receive information about HIV and HIV treatments.

"TheBody.com's quality audience, excellent information and thrivingcommunity fit the model of HealthCentral's condition- and wellness-specificsites," said Christopher M. Schroeder, President and CEO of The HealthCentralNetwork. "We are proud to offer health seekers the best experiences for theirneeds on their terms. And we continue to build the highest quality health andwellness ad network, bringing together motivated health consumers and highlyrelevant information and offers from marketers."

Employees of the New York City-based Body Health Resources Corporation,which owned TheBody.com and TheBodyPro.com, will join The HealthCentralNetwork team.

"Joining with HealthCentral allows us to build on the foundation ofexcellent information and community for the HIV/AIDS community that we beganover 10 years ago," said TheBody.com Founder and CEO, James D. Marks. "TheHealthCentral Network is the first partner that I felt would bring the samecommitment to quality that we have. HealthCentral understands the need toprovide credible, quality information to patients and caregivers on topicslike HIV/AIDS that are intimate, complex, and life-changing."

TheBody.com is HealthCentral's second acquisition in less than threemonths. In June, the company acquired consumer health information companyMedTrackAlert, LLC, more than doubling the size of its email newsletter reach.With leading investors (Polaris Venture Partners, The Carlyle Group, SequoiaCapital, and Allen & Company, and most recently IAC), The HealthCentralNetwork continues to acquire and build new capabilities and products thatdeliver high-quality information to health and wellness audiences, andhigh-quality relevant opportunities for marketers.

About The HealthCentral Network

The HealthCentral Network, Inc. (www.HealthCentral.com) is the leadingcollection of online consumer health assets, with more than 35condition-specific, wellness and general health Web properties. By offeringconnections to renowned experts, a network of patients and caregivers whoshare "real world" experience, and in-depth information, sites in TheHealthCentral Network make a meaningful difference in the lives of patientsand caregivers. The HealthCentral Network also manages the highest-qualityhealth advertising network, not building size for size's sake -- but
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