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The Doctor's Channel Launches New Videos from Three Top Hospitals

Tuesday, May 27, 2008 General News J E 4
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NEW YORK, May 27 The Doctor's Channel(www.thedoctorschannel.com), hailed by CNBC as the "educational YouTube" fordoctors, today launched more than 100 new videos from doctors at three ofAmerica's top hospitals and medical centers: Seattle Children's Hospital,Swedish Medical Center and the Medical University of South Carolina (MUSC).

(Logo: http://www.newscom.com/cgi-bin/prnh/20071211/NYTU089LOGO )

Doctors at each facility are providing clinical updates to The Doctor'sChannel in the form of short, one- to two-minute streaming videos in whichthey share their findings, ideas and opinions. They join Temple UniversityMedical Center, Tulane University Medical Center and University of Chicagoamong top hospitals and medical centers whose doctors are providing content toThe Doctor's Channel.

The newly-posted videos cover an array of topics including pediatrics,surgical techniques, cancer screening and novel treatments for tumors. Theclips are available not only to doctors but to anyone who visits The Doctor'sChannel. Since its launch in August 2007, The Doctor's Channel has added morethan 700 videos from physicians across the country.

"The most effective way busy physicians learn from each other is throughquick conversations in which they share their knowledge," said The Doctor'sChannel President David Best, MD, MBA. "The goal of The Doctor's Channel is tobring that process online, allowing doctors to watch one-to-two minute videosthat are educational, informative and entertaining. We're pleased that thedoctors at Seattle Children's, Swedish Medical Center and Medical Universityof South Carolina, have joined physicians from other top universities andmedical centers in using our site to spread the word about the great workthey're doing so others can learn from their experiences."

"Our doctors are constantly discovering new things and gatheringknowledge, as are doctors at other top hospitals," said Albert B. EinsteinJr., M.D., executive director of the Swedish Cancer Institute at SwedishMedical Center in Seattle. "The Doctor's Channel allows physicians to shareinformation in an interesting format, and physicians and students across thecountry can learn from each other and exchange ideas. I'm excited our doctorscan use this site to tell others about the work we're doing and find out aboutthe great work other hospitals and medical centers are doing."

"Because of new knowledge and technology, physicians must continuallylearn," said Patrick J. Cawley, MD, Executive Medical Director, MedicalUniversity of South Carolina. "But between patient visits, educating residentsand medical students, and pursuing research, it's very easy to get so boggeddown that you don't have time to converse with your colleagues. The Doctor'sChannel provides an easy way for physicians to learn from each other withoutleaving their desks. This site helps us stay on the cutting edge of medicineand highlight the incredible work our staff is doing."

Doctors who register on The Doctor's Channel can personalize theirexperience by joining groups related to individual interests, sending andreceiving personalized messages, storing their favorite videos and creatingplaylists. Users can also subscribe to The Doctor's Channel RSS feeds, whichprovide regular updates about news in medicine.

The Doctor's Channel and thedoctorschannel.com are trademarks orregistered trademarks of The Doctor's Channel, LLC in the United States and/orother countries. The names of actual companies and products mentioned hereinmay be the trademarks of their respective owners.

About The Doctor's Channel

The Doctor's Channel (www.thedoctorschannel.com) is a Web site that allowsdoctors to "Learn from each other. Fast." The site includes short, concise,one- to two-minute streaming video clips designed to get to the point withinsights and opinions from experts in 35
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