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Choco Milk is a children's nutritional product manufactured by the samecompany that makes the infant formula Enfamil, and is the only enrichedflavored milk modifier fortified with 16 vitamins and minerals. The ChocoMilk Matters to Kids Tour promotes the importance of drinking milk and beingphysically active. Children's consumption of milk has fallen off in favor ofsugary sodas and sweetened juices, and experts credit this trend as a keyfactor driving the rising rates of childhood obesity, vitamin deficiency andbone disease.
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According to a report in the Journal of the American Dietetic Association,experts recommend flavored milks for children. The report was published inthe Journal this spring and was funded by the National Dairy Council."According to recent National Dairy Council research, there are severaladvantages to serving your children flavored milk," says registered dietitian,Sylvia Melendez-Klinger. "Since kids like the taste, they actually drinkenough milk and get the calcium, Vitamin D and other nutrients that makedrinking milk so important. Secondly, research revealed that kids who drinkflavored milk aren't prone to gaining more weight because they make milk theirbeverage of choice and drink less sodas and sugary beverages," the registereddietitian said. "Choco Milk is the best flavored drink mix to rely on becauseit is the only one fortified with 16 vitamins and minerals." Melendez-Klingerand other registered dietitians will share nutrition information with childrenand adults at selected tour stops.
The tour showcases activities that are stimulating and uncomplicated.Each event piece has customized images and messages that provide participantswith positive reinforcement. A classic carnival-like game toss will teachkids to aim to knock out junk food and unhealthy drink choices displayed in asimulated refrigerator. In Pancho's Soccer Shoot Out, the challenge is toscore a goal against Pancho Pantera, the energetic and fit Choco Milk mascot.Children also measure their strength at a high striker. The power of theirswing reveals just how much "Panther Power" they have.
"That's why the Choco Milk Matters to Kids Tour does matter. Kids willhave fun participating in activities that challenge them physically andmentally while they learn how much it matters to drink milk and be active,"Melendez-Klinger said.
About Choco Milk
Choco Milk is part of the nutritional product family of Mead JohnsonNutritionals, a world leader in nutrition. Choco Milk was introduced in Mexico80 years ago and has remained an essential part of many families throughoutgenerations, and became available in America in 1999. Choc Milk recognizesthe importance of a balanced nutrition throughout childhood, which is why itis the only milk modifier with the NutriPantera Formula, enriched with 16vitamins and minerals from Vitamins A, B and C to Zinc. Available in chocolateand strawberry, its delicious flavor is a favorite for kids and adults alike.
Contact: Cindy Kosydor, 312-784-1608
SOURCE Choco Milk
