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To reward and encourage people to get healthy, grow the community ofparticipants, and hit the one million total pounds lost milestone, TheChallenge is offering two exclusive opportunities to win a trip to join Dr.Ian in New Orleans for that final stop, which is at the State Farm BayouClassic. Participants who regularly update their online Personal WeightTrackers and those who get others to join The Challenge will automatically beentered for chances to win this incredible trip that includes airfare courtesySouthwest Airlines, hotel accommodations and tickets to the Bayou Classicfootball game and the Battle of the Bands events. To learn more, go to50millionpounds.com.
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"Our kickoff tour is bringing much needed attention to the issue. Peopleare 'giving up the pounds, not the fight,' and taking action to make healthierlifestyle choices," said Dr. Ian. "We've had great early success and arewithin sight of our first major milestone -- a million pounds lost. Now isthe time to join if you haven't, and rededicate yourself if you have. Play arole in this historic effort. We gained the weight together; we can take itoff together. Collectively, we can reverse the deadly trends ofweight-related illness. Take The Challenge. It's free. It's fun. Thereward is worth the weight -- it can save your life!"
A recent study in the New England Journal of Medicine shows that closefriends and family set a powerful example for each other -- they tend to gainweight together, but can also to lose it together. The Challenge aims toreach its 50 million pound goal by making it easier for millions to team upand lose weight to fight the epidemic of weight-related health issuesthreatening half of all Americans. The African-American community has beenespecially hard hit: 80% of women and 67% of men face higher risk of illnessesrelated to diet and inactivity like heart disease, stroke, diabetes and someforms of cancer.
To lead the fight back, this historic campaign by the African-Americancommunity is supported by individual community leaders and national civic andhealth organizations, including the American Diabetes Association, theCongressional Black Caucus Foundation Inc., 100 Black Men of America Inc., theNational Urban League, the American Council on Exercise and the Institute forthe Advancement of Multicultural and Minority Medicine.
About Dr. Ian Smith
Dr. Ian is a diet expert on VH1's Celebrity Fit Club and author of the NYTimes #1 best-sellers Fat Smash Diet and Extreme Fat Smash Diet, and otherworks of fiction and non-fiction. He hosts his own TV and radio shows, BET'sMeet the Faith and HealthWatch on American Urban Radio Network. Dr. Ian is acontributor to The View and Men's Health Magazine. He has filed reports andwritten for NBC Nightly News, Today Show, Essence, Ebony, People, Cosmopolitanand University of Chicago's Medicine on the Midway. He is a new dad and liveswith his family in Chicago.
About State Farm
State Farm(R) insures more cars than any other insurer in North Americaand is the leading U.S. home insurer. State Farm's 17,000 agents and 68,000employees serve more than 75 million auto, fire, life and health policies inthe United States and Canada, and more than 1.7 million bank accounts. StateFarm Mutual Automobile Insurance Company is the parent of the State Farmfamily of companies. State Farm is ranked No. 31 on the Fortune 500 list oflargest companies. For more information, please v
