The Brand Experience Teams With World Vision to Launch 'Experience: AIDS' Multi-Media Exhibit

Thursday, February 14, 2008 General News
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CINCINNATI, Feb. 13 The Brand Experience, in coordinationwith The Production Network (TPN), has partnered with World Vision to producethe "World Vision Experience: AIDS" multi-media exhibit, currently on anational tour designed to raise awareness about the affects of theinternational AIDS pandemic on children in developing countries. World Visionis a Christian relief and development organization dedicated to helpingchildren and their communities worldwide tackle the causes of poverty.

The event will tour throughout 2008, with exhibits scheduled to visit 80cities throughout the United States.

Visitors to the 2,340 square foot exhibit, walk though a replica of anAfrican village while listening on headsets to a personal audio track tellingthe story of a child whose life has been affected by AIDS. The experienceopens a personal window to the pandemic's impact on children and families. Thestories profiled in the exhibits are of real children touched by the work ofWorld Vision, and are inspired by true events. Attendees can "sponsor" achild with ongoing monthly donations of $35 per month. The children (whosereal names are used by permission) are:

"More than 30 million people globally are living with HIV infections,"said Mike Yoder, director of experiential engagement at World Vision. "It is,without a doubt, the greatest humanitarian crisis of our time. We lost overtwo million people to AIDS last year alone."

The World Vision exhibit demonstrates the power of interactive exhibits tonot only raise awareness, but raise funds for a worthy cause. The tour isWorld Vision's first event-based marketing program of this size and scale.

"Launching a national tour like this is a risk, because of the ROImandates attached to any non-profit marketing campaign. However, we haveproven that a well-produced interactive experience can drive tremendousawareness and raise the funds necessary to justify the spend," said Cal Zarin,Director of Marketing Services for The Brand Experience. "World Vision hasraised over $2 million dollars in six months. This sort of ROI shows the powerof World Vision's message and the effectiveness of experiential marketing.Zarin added: "The entire team is proud to be working with World Vision ondelivering this forward-thinking program."

Over 31,000 visitors have walked through the 20 minute experience. Over100 stories in print and broadcast media have appeared and the experience hasbeen visited by Hillary Clinton, Jenna Bush and many others.

In partnership with World Vision, the National Tour of "World VisionExperience: AIDS" is being produced by The Brand Experience. Development ofthe exhibit's creative content was spearheaded by World Vision's internalCreative Solutions team, with design and fabrication carried out by TheProduction Network of Seattle.

For additional information and resources about "World Vision Experience:AIDS," visit http://www.worldvisionexperience.org

About The Production Network

With offices in North America, Europe and a worldwide network of partners,TPN designs and produces events and exhibits for businesses and museums allover the world. The company offers a suite of customized events services, aswell as creative and technology solutions. For more information, visithttp://www.tpnevents.com.

About World Vision

World Vision is a Christian humanitarian organization dedicated to workingwith children, families, and their communities worldwide to reach their fullpotential by tackling the causes of poverty and injustice. World Vision servesall people regardless of religion, race, ethnicity, or gender. For moreinformation, please visit http://www.worldvision.org.

About The Brand Experience:

The Brand Experience works strategically with its partners to connectbrands to consumers using live experiences, and develops corporate


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