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'The Biggest Loser' Champ Lives Well With Milk

Thursday, December 17, 2009 Press Release J E 4
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WASHINGTON, Dec. 16 Losing has never felt so good for "The Biggest Loser" Danny Cahill. Danny knows maintaining his healthy new lifestyle means continuing to make smart choices everyday to help him stay fit. Drinking fat free milk is one healthy choice that is an important part of living well. And it's a simple step everyone can take. Every glass of milk has nine essential nutrients like protein for lean muscle, potassium to help maintain normal blood pressure, and calcium and vitamin D for strong bones.

Danny's ad copy reads, "Losing never felt better. Loving the new me means making smart choices every day. That's why I drink fat free milk. Every glass is packed with 9 essential nutrients including protein that helps keep me fit and strong. Now that's a winning combo."

Check out Danny's new ad, exclusive behind-the-scenes videos, photos from his Milk Mustache shoot and more at whymilk.com.

About the National Milk Mustache "got milk?Ū" Campaign

The Milk Processor Education Program (MilkPEP), Washington, D.C., is funded by the Nation's milk processors, who are committed to increasing fluid milk consumption. The National Fluid Milk Processor Promotion Board, through MilkPEP, runs the national Milk Mustache "got milk?Ū" Campaign, a multi-faceted campaign designed to educate consumers about the health benefits of milk. For more information, go to www.whymilk.com. Lowe New York is the creative agency for The National Milk Mustache "got milkŪ" Campaign.

SOURCE Milk Processor Education Program
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